{"id":10026,"date":"2022-04-11T09:33:31","date_gmt":"2022-04-11T07:33:31","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=10026"},"modified":"2022-04-11T09:34:15","modified_gmt":"2022-04-11T07:34:15","slug":"podcast","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/podcast\/","title":{"rendered":"L&#8217;av\u00e8nement du podcast"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10026\" class=\"elementor elementor-10026\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154e2a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154e2a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fcc95f\" data-id=\"2fcc95f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c1cb5 elementor-widget elementor-widget-text-editor\" data-id=\"30c1cb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0\u00c0 l\u2019heure o\u00f9 tout est image, le podcast est assur\u00e9ment le petit format qui monte pour se faire une place parmi les grands ! Dans son communiqu\u00e9 de presse, M\u00e9diam\u00e9trie* annonce un nouveau record avec plus de 195 millions d\u2019\u00e9coute ou de t\u00e9l\u00e9chargement de podcasts fran\u00e7ais dans le monde en janvier 2022. D\u00e9cryptage et explication de ce ph\u00e9nom\u00e8ne m\u00e9diatique \u00e0 l\u2019ampleur grandissante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34db236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34db236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ceb7af\" data-id=\"7ceb7af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bf29fc elementor-widget elementor-widget-text-editor\" data-id=\"7bf29fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Qu\u2019est-ce qu\u2019un podcast ? <br \/>Approche de d\u00e9finition<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308f493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"308f493\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f51c7\" data-id=\"74f51c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edad03c elementor-widget elementor-widget-text-editor\" data-id=\"edad03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour d\u00e9finir simplement ce qu\u2019est un podcast, on dit que c\u2019est un contenu audio num\u00e9rique que l\u2019on peut \u00e9couter n\u2019importe o\u00f9 et n\u2019importe quand, \u00e0 partir de son t\u00e9l\u00e9phone ou de son ordinateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5144a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5144a05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15a5c35\" data-id=\"15a5c35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d29bc1c elementor-widget elementor-widget-text-editor\" data-id=\"d29bc1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u2022\u00a0D\u2019o\u00f9 vient le terme \u201cpodcast\u201d ?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d0d2da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d0d2da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03fcd15\" data-id=\"03fcd15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eed82c elementor-widget elementor-widget-text-editor\" data-id=\"7eed82c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podcast est la contraction de deux mots : Ipod et Broadcast qui en anglais signifie diffuser. Ce terme appara\u00eet pour la premi\u00e8re fois en 2004 dans un article du journal britannique \u201cThe Guardian\u201d d\u00e9nomm\u00e9 \u201cAudible r\u00e9volution&#8221;. D\u00e8s l\u2019ann\u00e9e suivante, Apple l\u2019int\u00e8gre dans sa plateforme ITunes et c\u2019est le d\u00e9but de l\u2019\u00e8re du podcast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1dd7eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1dd7eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-396cdbe\" data-id=\"396cdbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fd2161 elementor-widget elementor-widget-text-editor\" data-id=\"8fd2161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u2022\u00a0Quelles sont les diff\u00e9rentes cat\u00e9gories de podcasts ?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae4ee13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae4ee13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66ad288\" data-id=\"66ad288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f781adc elementor-widget elementor-widget-text-editor\" data-id=\"f781adc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On peut aujourd\u2019hui classer les podcasts en deux grandes familles :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3c00dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3c00dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147aa00\" data-id=\"147aa00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90aa47c elementor-widget elementor-widget-text-editor\" data-id=\"90aa47c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>1 &#8211; Les podcasts natifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3ca64a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3ca64a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb42155\" data-id=\"eb42155\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddebeba elementor-widget elementor-widget-text-editor\" data-id=\"ddebeba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ils regroupent l\u2019ensemble des contenus audios num\u00e9riques <strong>cr\u00e9\u00e9s avec un objectif de diffusion directe<\/strong> <strong>aupr\u00e8s du public<\/strong> (sans passage pr\u00e9alable \u00e0 la radio).<br \/>Les podcasts natifs sont produits de mani\u00e8re ind\u00e9pendante ou par des studios de podcasts. Ces studios sont des maisons de production qui rassemblent plusieurs cr\u00e9ations issues de diff\u00e9rents univers (dans le m\u00eame esprit que ce que pouvait \u00eatre une maison de disques dans les ann\u00e9es 1980).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02be668 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02be668\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88990ca\" data-id=\"88990ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee4d716 elementor-widget elementor-widget-text-editor\" data-id=\"ee4d716\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>2 &#8211; Les replays<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c94fb14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c94fb14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c0330\" data-id=\"a6c0330\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857eb42 elementor-widget elementor-widget-text-editor\" data-id=\"857eb42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce sont les<strong> contenus audios issus d\u2019\u00e9missions de radio et qui restent disponibles<\/strong> pour \u00eatre r\u00e9-\u00e9cout\u00e9s \u00e0 tout moment. Aujourd\u2019hui, la plupart des radios proposent ce service d\u2019\u00e9coute \u00e0 la demande. <br \/>En janvier 2022, France Inter est la radio qui arrive en t\u00eate des podcasts \u00e9cout\u00e9s ou t\u00e9l\u00e9charg\u00e9s, suivie par France Culture puis RTL et RMC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-325454d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"325454d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b09fe4\" data-id=\"7b09fe4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98fb537 elementor-widget elementor-widget-image\" data-id=\"98fb537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2022\/04\/avenement-du-podcast.jpg\" class=\"attachment-large size-large wp-image-10032\" alt=\"Podcast natif ou replay d&#039;\u00e9missions radio\" srcset=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2022\/04\/avenement-du-podcast.jpg 700w, https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2022\/04\/avenement-du-podcast-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a66e939 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a66e939\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-589742f\" data-id=\"589742f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd9bbe elementor-widget elementor-widget-text-editor\" data-id=\"6cd9bbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>O\u00f9 \u00e9couter des podcasts ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-752360d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"752360d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffd7b1c\" data-id=\"ffd7b1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fffddb2 elementor-widget elementor-widget-text-editor\" data-id=\"fffddb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette question peut \u00eatre interpr\u00e9t\u00e9e de deux mani\u00e8res :<\/p><ul><li>Au sens num\u00e9ro 1 : o\u00f9 trouver des podcasts \u00e0 \u00e9couter ?<\/li><li>Au sens num\u00e9ro 2 : Quelles occasions sont propices \u00e0 l\u2019\u00e9coute de podcasts?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9af432 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9af432\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3c8876\" data-id=\"b3c8876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91db88c elementor-widget elementor-widget-text-editor\" data-id=\"91db88c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u2022 O\u00f9 trouver des podcasts \u00e0 \u00e9couter ?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-672b056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"672b056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51ca374\" data-id=\"51ca374\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149d981 elementor-widget elementor-widget-text-editor\" data-id=\"149d981\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si la plateforme la plus connue reste Apple podcasts, Deezer, Spotify et bien d\u2019autres proposent un service d\u2019acc\u00e8s aux podcasts qui permettent \u00e9galement de s\u2019abonner aux productions de votre choix.<br \/><br \/>Exemple : vous adorez une \u00e9mission particuli\u00e8re sur France Inter, abonnez-vous \u00e0 cette derni\u00e8re, chaque nouvel \u00e9pisode viendra automatiquement s\u2019ajouter \u00e0 votre liste d\u2019\u00e9coute et libre \u00e0 vous d\u2019appuyer sur \u201cplay\u201d quand vous en avez envie !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5488045 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5488045\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b20753e\" data-id=\"b20753e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-505c6c6 elementor-widget elementor-widget-text-editor\" data-id=\"505c6c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u2022\u00a0Quand et comment \u00e9coute-t-on des podcasts ?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70c422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70c422\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb911a1\" data-id=\"bb911a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0f079 elementor-widget elementor-widget-text-editor\" data-id=\"3a0f079\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partout et n\u2019importe quand.<br \/>En voiture, c\u2019est souvent le moment id\u00e9al auquel nous sommes disponibles pour \u00e9couter (et \u00e9videmment pas &#8220;regarder&#8221; !), nous cultiver, apprendre\u2026 L\u2019\u00e9coute d\u2019un podcast passionnant peut par exemple permettre de rester calme dans les embouteillages.<br \/>En cuisinant, en faisant le m\u00e9nage, en marchant, en faisant du sport, l\u2019\u00e9coute d\u2019un podcast se pr\u00e9sente comme une alternative apprenante \u00e0 la musique.<br \/>Pour s\u2019instruire, pour s\u2019informer, pour m\u00e9diter, pour rire aussi, sur un smartphone, une tablette ou un ordinateur, ouvrez grand vos oreilles !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1bbd63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1bbd63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f06c90\" data-id=\"5f06c90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c84f3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80c84f3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-862ada8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"862ada8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6ba494\" data-id=\"a6ba494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12a87df elementor-widget elementor-widget-text-editor\" data-id=\"12a87df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Le podcast, un m\u00e9dia indispensable \u00e0 toute strat\u00e9gie de communication?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-853d2c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"853d2c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4379c4\" data-id=\"a4379c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e661b36 elementor-widget elementor-widget-text-editor\" data-id=\"e661b36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si le podcast int\u00e9resse tant les responsables du marketing et de la communication c\u2019est parce que ce m\u00e9dia r\u00e9unit une grande quantit\u00e9 mais aussi une qualit\u00e9 d\u2019\u00e9coute. <br \/>Un fran\u00e7ais sur 4 \u00e9coute chaque mois des podcasts, natifs ou replays.<br \/>Cette audience, clairement significative, est \u00e9galement qualitative au sens de l\u2019attention qui lui est port\u00e9e. Sur 10 podcasts t\u00e9l\u00e9charg\u00e9s, 8 sont \u00e9cout\u00e9s dans leur int\u00e9gralit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eac810d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eac810d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62f52ed\" data-id=\"62f52ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c50cc3 elementor-widget elementor-widget-text-editor\" data-id=\"9c50cc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u2022\u00a0Un canal de diffusion compl\u00e9mentaire pour \u00e9largir son audience<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e17bc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e17bc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6319dbc\" data-id=\"6319dbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e95bdd elementor-widget elementor-widget-text-editor\" data-id=\"7e95bdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le podcast s\u2019inscrit dans la liste des canaux de communication comme un outil compl\u00e9mentaire qui permet de toucher une audience qualifi\u00e9e et attentive. Le podcast ne remplace ni la vid\u00e9o ni la lecture, il offre une nouvelle opportunit\u00e9 de moyen pour s\u2019ouvrir au monde.<br \/>Autre pr\u00e9cision, ce m\u00e9dia s\u2019impose comme le canal id\u00e9al pour partager des t\u00e9moignages et des exp\u00e9riences en accord avec la strat\u00e9gie de communication d\u2019une marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7d4f6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7d4f6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a561d8\" data-id=\"6a561d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2542a9b elementor-widget elementor-widget-text-editor\" data-id=\"2542a9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u2022\u00a0Un outil de r\u00e9assurance des clients et prospects<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61da545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61da545\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76c7586\" data-id=\"76c7586\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89b4637 elementor-widget elementor-widget-text-editor\" data-id=\"89b4637\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une marque qui lance une campagne de communication dans la presse \u00e9crite, en radio et sur les r\u00e9seaux sociaux aura fortement int\u00e9r\u00eat \u00e0 int\u00e9grer le podcast dans sa strat\u00e9gie. Le style d\u00e9contract\u00e9 et sinc\u00e8re de ce m\u00e9dia s\u2019av\u00e8re \u00eatre tr\u00e8s utile en termes de r\u00e9assurance. Un t\u00e9moignage de client satisfait qui raconte de mani\u00e8re authentique son exp\u00e9rience, finira de convaincre un potentiel client du bien fond\u00e9 de son futur achat.<\/p><p>\u00c0 quand un podcast <a href=\"https:\/\/www.macapflag.com\/\"><span style=\"color: #3366ff;\"><strong>Macap<\/strong><\/span><\/a> qui permettrait aux clients de t\u00e9moigner des avantages d&#8217;utiliser un <a href=\"https:\/\/www.macapflag.com\/41-beach-flag-oriflamme\"><strong><span style=\"color: #3366ff;\">beach flag<\/span><\/strong><\/a> ou des atouts \u00e9conomiques et pratiques d&#8217;une <a href=\"https:\/\/www.macapflag.com\/39-banderole-bache-publicitaire\"><span style=\"color: #3366ff;\"><strong>banderole<\/strong><\/span><\/a> ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12d2248 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12d2248\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27e2163\" data-id=\"27e2163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d5a9ce elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d5a9ce\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-561e4e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"561e4e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0eea65a\" data-id=\"0eea65a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284e66e elementor-widget elementor-widget-text-editor\" data-id=\"284e66e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Le saviez-vous ? Le podcast fait son festival !<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0f643c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0f643c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eb87c0\" data-id=\"9eb87c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44e0a7 elementor-widget elementor-widget-text-editor\" data-id=\"f44e0a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au mois d\u2019octobre 2021 a eu lieu la quatri\u00e8me \u00e9dition du festival Paris Podcast, un \u00e9v\u00e8nement enti\u00e8rement d\u00e9di\u00e9 \u00e0 tous les univers du podcast. Il r\u00e9unit les professionnels du secteur mais aussi le grand public qui s\u2019int\u00e9resse \u00e0 ce m\u00e9dia.<br \/>Sur cette derni\u00e8re \u00e9dition, le jury compos\u00e9 d\u2019artistes et de personnalit\u00e9s du monde du rap, de la radio, du journaliste et de l\u2019\u00e9criture a d\u00e9cern\u00e9 9 prix parmi une s\u00e9lection de 40 podcasts.<br \/>Plus d\u2019infos : <a href=\"https:\/\/www.parispodcastfestival.com\/\"><span style=\"color: #3366ff;\">https:\/\/www.parispodcastfestival.com\/<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7772cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7772cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-691c220\" data-id=\"691c220\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d6186f elementor-widget elementor-widget-text-editor\" data-id=\"5d6186f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 10pt;\"><em>Source statistiques : <\/em><\/span><span style=\"font-size: 10pt;\"><em>*M\u00e9diam\u00e9trie est une soci\u00e9t\u00e9 ind\u00e9pendante qui mesure, observe et analyse des donn\u00e9es pour fournir \u00e0 ses clients des mesures d\u2019audience et de r\u00e9f\u00e9rence qui les aident \u00e0 prendre des d\u00e9cisions. Si les \u00e9quipes de M\u00e9diam\u00e9trie sont expertes des m\u00e9dias, elles savent mesurer \u00e9galement les comportements vid\u00e9o, audio et l\u2019efficacit\u00e9 publicitaire. <\/em><\/span><span style=\"font-size: 10pt; color: #3366ff;\"><em>https:\/\/www.mediametrie.fr\/<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>\u00a0\u00c0 l\u2019heure o\u00f9 tout est image, le podcast est assur\u00e9ment le petit format qui monte pour se faire une place parmi les grands ! Dans son communiqu\u00e9 de presse, M\u00e9diam\u00e9trie* annonce un nouveau record avec plus de 195 millions d\u2019\u00e9coute ou de t\u00e9l\u00e9chargement de podcasts fran\u00e7ais dans le monde en janvier 2022. D\u00e9cryptage et explication &hellip;<\/p>\n<\/div>","protected":false},"author":2,"featured_media":10028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-10026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;av\u00e8nement du podcast, le m\u00e9dia num\u00e9rique d&#039;\u00e9coute \u00e0 la demande<\/title>\n<meta name=\"description\" content=\"Le podcast, le format qui monte pour se faire une place parmi les grands m\u00e9dias. 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