{"id":10422,"date":"2022-05-23T09:10:06","date_gmt":"2022-05-23T07:10:06","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=10422"},"modified":"2024-02-09T15:18:44","modified_gmt":"2024-02-09T14:18:44","slug":"jo-paris","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/jo-paris\/","title":{"rendered":"Histoire d’une identit\u00e9 visuelle… Le logo des JO de Paris 2024"},"content":{"rendered":"\t\t
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Si, depuis 1913, le symbole des Jeux Olympiques reste le drapeau aux cinq anneaux de couleurs entrelac\u00e9s sur un fond blanc, chaque \u00e9dition est aussi personnalis\u00e9e par un logo sp\u00e9cifique.
Le pays et ou la ville qui organise et re\u00e7oit les Jeux Olympiques cr\u00e9e en amont une identit\u00e9 visuelle d\u00e9di\u00e9e \u00e0 l\u2019\u00e9v\u00e8nement. C\u2019est ce logo qui en devient ainsi l\u2019embl\u00e8me officiel \u00e0 d\u00e9cliner sur tous les supports de communication \u00e9v\u00e9nementielle et les goodies (exemples : beach flag<\/strong><\/span><\/a>, drapeau \u00e0 agiter<\/strong><\/span><\/a>, casquette, t-shirt etc.).<\/p>

Apr\u00e8s Tokyo en 2021 (o\u00f9 Kenjiro Sano, le cr\u00e9ateur du logo, avait d’ailleurs \u00e9t\u00e9 accus\u00e9 de plagiat par le cr\u00e9ateur du logo du th\u00e9\u00e2tre de Li\u00e8ge) c\u2019est donc Paris qui accueille les fameux JO de 2024.<\/strong><\/p>

Cette \u00e9dition se d\u00e9roule pile 100 ans apr\u00e8s \u201cParis 1924\u201d. \u00c0 l\u2019\u00e9poque, une affiche avec des athl\u00e8tes \u00e0 moiti\u00e9 nus effectuant le salut olympique avait \u00e9t\u00e9 cr\u00e9\u00e9e pour ces olympiades en hommage aux jeux de l\u2019antiquit\u00e9.
Pour \u201cParis 2024\u201d c\u2019est un symbole r\u00e9solument plus actuel qui a \u00e9t\u00e9 choisi.<\/p>

Le saviez-vous ? En 2024, Paris accueillera les Jeux Olympiques d\u2019\u00e9t\u00e9 pour la troisi\u00e8me fois apr\u00e8s 1900 et 1924. La France a \u00e9galement organis\u00e9 les Jeux d\u2019Hiver \u00e0 trois reprises : Chamonix 1924, Grenoble 1968 et Albertville 1992.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. L’union de 3 symboles forts<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Qu\u2019est-ce qui se cache derri\u00e8re ce dessin stylis\u00e9 et \u00e9pur\u00e9 ? Un logo est rarement le fruit du hasard, il est toujours cr\u00e9\u00e9 pour repr\u00e9senter, symboliser et dire quelque chose. Pour Paris 2024, le logo s\u2019appuie sur 3 symboles inh\u00e9rents aux JO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"M\u00e9daille\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Marianne,\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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. La m\u00e9daille d’or<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cette m\u00e9daille dor\u00e9e repr\u00e9sente le graal pour tous les sportifs, celle apr\u00e8s laquelle tous les comp\u00e9titeurs courent. La gagner c\u2019est avoir accept\u00e9 la longue pr\u00e9paration physique et mentale, avoir fait preuve d\u2019engagement et de d\u00e9termination pour d\u00e9crocher enfin, la victoire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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. La flamme olympique et paralympique<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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C\u2019est la flamme qui r\u00e9unit le monde entier derri\u00e8re les valeurs du sport. Cette flamme que les athl\u00e8tes de toutes les nations et de toutes les g\u00e9n\u00e9rations se transmettent \u00e0 travers les \u00e2ges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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. Marianne<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cette femme est peut-\u00eatre la plus c\u00e9l\u00e8bre femme fran\u00e7aise. Elle incarne les valeurs de la devise r\u00e9publicaine fran\u00e7aise “Libert\u00e9, Egalit\u00e9, Fraternit\u00e9\u201d. Pour les \u00e9trangers, elle est le symbole de l\u2019esprit fran\u00e7ais, \u00e0 la fois g\u00e9n\u00e9reux et marqu\u00e9 par l\u2019ambition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2. Un visage qui place l’humain au c\u0153ur des jeux<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le logo de Paris 2024 qui r\u00e9unit pour la premi\u00e8re fois la m\u00e9daille d\u2019or, la flamme et Marianne pour former un visage est une mani\u00e8re de mettre en avant l\u2019humain.
Tony Estanguet, pr\u00e9sident du Comit\u00e9 d\u2019organisation des Jeux olympiques et paralympiques explique que \u00ab Ce visage incarne notre ambition de mettre les gens au c\u0153ur des Jeux \u00bb avec une id\u00e9e de Jeux plus ouverts, plus participatifs, plus inclusifs et o\u00f9 le spectateur devient aussi acteur.<\/p>

Cette \u00e9dition sera d\u2019ailleurs la premi\u00e8re de l\u2019histoire pour laquelle les Jeux Olympiques et paralympiques utilisent exactement la m\u00eame identit\u00e9 visuelle comme un signe de rassemblement et d\u2019inclusion.<\/p>

Le Pr\u00e9sident Emmanuel Macron a quant \u00e0 lui d\u00e9clar\u00e9 que ce visage \u00e9tait celui de toutes les personnes qui se mobilisent autour de ces jeux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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3. Un style \u00e9pur\u00e9<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con\u00e7u par l\u2019agence Royalties Ecobranding, le logo se veut sobre et \u00e9l\u00e9gant. Le visage a une forme qui rappelle l\u2019esprit \u00e0 la fois g\u00e9om\u00e9trique et original de l\u2019Art D\u00e9co. Sa couleur dor\u00e9e est \u00e9galement tr\u00e8s symbolique de cette p\u00e9riode Art D\u00e9co de l\u2019entre-deux-guerres.<\/p>

La police de caract\u00e8res s\u00e9lectionn\u00e9e pour \u00e9crire \u201cParis 2024\u201d \u00e9voque aussi cette \u00e9poque qui \u00e9tait \u00e9galement celle de la pr\u00e9c\u00e9dente \u00e9dition des jeux dans la capitale fran\u00e7aise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Art D\u00e9co, art d’\u00e9co…<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La police de caract\u00e8res a \u00e9t\u00e9 \u00e9co-con\u00e7ue dans le but de limiter l’utilisation du papier n\u00e9cessaire aux mat\u00e9riaux et la consommation d’\u00e9nergie sur les supports num\u00e9riques.<\/p>

\u00c0 l\u2019impression, les couleurs n\u00e9cessitent des taux d\u2019encrage peu \u00e9lev\u00e9s qui n’exc\u00e8dent pas 100% pour ainsi r\u00e9duire l\u2019utilisation d\u2019encre.<\/p>

Au format num\u00e9rique, les couleurs en mode sombre permettent de r\u00e9duire la consommation d\u2019\u00e9nergie \u00e0 l\u2019affichage sur un \u00e9cran d\u2019ordinateur ou de smartphone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un embl\u00e8me qui ne fait pas l’unanimit\u00e9 …<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Si certains sont satisfaits que ce logo sorte des sentiers battus et de la sempiternelle tour Eiffel qui repr\u00e9sente Paris \u00e0 toutes les occasions, d\u2019autres s\u2019av\u00e8rent \u00eatre plus critiques.
\u00c0 l\u2019heure de l\u2019imm\u00e9diatet\u00e9 et des r\u00e9seaux sociaux, le logo a, d\u00e8s sa r\u00e9v\u00e9lation, \u00e9t\u00e9 le sujet de nombreux m\u00e8mes sur internet.
Logo Tinder, logo d\u2019un salon de coiffure vieillot ou d\u2019une marque de shampooing sont autant de d\u00e9tournements du logo qui ont d\u00e9ferl\u00e9 sur les r\u00e9seaux d\u00e8s 2019.
Good buzz, bad buzz ?… Finalement n\u2019est-ce pas le buzz qui compte?…
Et du buzz il y en aura pour cette superbe c\u00e9l\u00e9bration de l\u2019esprit du sport du 26 juillet au 11 ao\u00fbt 2024 \u00e0 Paris. \u00c0 vos drapeaux fran\u00e7ais<\/strong><\/span><\/a>, vos guirlandes de fanions tricolores<\/strong> <\/span><\/a>et autres banderoles pour soutenir nos athl\u00e8tes fran\u00e7ais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Macap\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Si, depuis 1913, le symbole des Jeux Olympiques reste le drapeau aux cinq anneaux de couleurs entrelac\u00e9s sur un fond blanc, chaque \u00e9dition est aussi personnalis\u00e9e par un logo sp\u00e9cifique. Le pays et ou la ville qui organise et re\u00e7oit les Jeux Olympiques cr\u00e9e en amont une identit\u00e9 visuelle d\u00e9di\u00e9e \u00e0 l\u2019\u00e9v\u00e8nement. C\u2019est ce logo …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":10431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-10422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com"],"yoast_head":"\nHistoire d'une identit\u00e9 visuelle... 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