{"id":10532,"date":"2022-06-13T10:17:52","date_gmt":"2022-06-13T08:17:52","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=10532"},"modified":"2022-06-13T10:22:25","modified_gmt":"2022-06-13T08:22:25","slug":"sensoriel","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/sensoriel\/","title":{"rendered":"Le marketing sensoriel"},"content":{"rendered":"\t\t
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Pour \u00eatre plus cr\u00e9atif, pour devenir plus serein, pour mieux se concentrer ou encore pour rester ouvert \u00e0 son environnement et enrichir sa perception, il convient de faire appel \u00e0 nos 5 sens.
Le go\u00fbt, le toucher, l\u2019odorat, la vue et l\u2019ou\u00efe \u00e9veill\u00e9s simultan\u00e9ment nous permettent d\u2019aiguiser notre perception et d\u2019orienter nos choix.
Nous pensons tous, \u00e0 tort, prendre nos d\u00e9cisions de mani\u00e8re rationnelle et r\u00e9fl\u00e9chie alors que c\u2019est notre subconscient et nos \u00e9motions qui guident nos choix.
Les professionnels du marketing n\u2019h\u00e9sitent plus \u00e0 exploiter cette id\u00e9e en cr\u00e9ant des exp\u00e9riences qui font appel \u00e0 plusieurs de nos sens pour justement, venir stimuler nos \u00e9motions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le toucher<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Les\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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C\u2019est le premier sens que l\u2019enfant d\u00e9veloppe dans le ventre de sa m\u00e8re. C\u2019est celui qui cr\u00e9e le lien entre deux personnes et notre sensibilit\u00e9 au contact de certains objets. Le toucher est assur\u00e9ment un transmetteur d\u2019\u00e9motions. Pensez au bonheur de plonger dans l\u2019eau, \u00e0 la douceur de prendre un b\u00e9b\u00e9 dans ses bras, au plaisir de se glisser sous une moelleuse couverture ou de toucher un soyeux textile.
Toucher c\u2019est ressentir et les marques ne s\u2019y trompent pas en permettant \u00e0 leurs clients de toucher et d\u2019essayer leurs produits aussi bien pour des v\u00eatements que pour des ordinateurs ou des t\u00e9l\u00e9phones portables.
Les magasins physiques affichent d\u2019ailleurs sur ce point un certain avantage par rapport aux boutiques en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L’ou\u00efe<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"L'ouie,\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Toujours en alerte, nos oreilles ne peuvent pas s\u2019emp\u00eacher d\u2019entendre. Quelle que soit notre activit\u00e9, ce sens est toujours en activit\u00e9, pour entendre des sons d\u00e9sagr\u00e9ables voire irritants (des cris, du brouhaha, le bruit d\u2019une machine) mais aussi pour \u00eatre \u00e0 l’\u00e9coute de notes envo\u00fbtantes et apaisantes. Dans un magasin, entendre une musique que nous aimons nous mets en condition pour avoir envie d\u2019acheter. Ce ph\u00e9nom\u00e8ne d\u00e9cuple aussi notre sentiment d\u2019appartenance \u00e0 la marque puisque nous aimons la m\u00eame musique.
De nombreuses enseignes surfent sur cette id\u00e9e en adaptant la playlist musicale du magasin \u00e0 leur cible de client\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le go\u00fbt<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Le\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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On parle de lui comme du sens arbitre, celui qui d\u00e9clenche des \u201cj\u2019aime\u201d ou \u201cje n\u2019aime pas\u201d. Nous connaissons tous l\u2019expression \u201cavoir ou ne pas avoir de go\u00fbt\u201d. Le go\u00fbt est un curseur d\u2019appr\u00e9ciation rapide sur lequel on a le sentiment de ne pas pouvoir se tromper. Il est tr\u00e8s proche de l\u2019odorat. En mati\u00e8re d\u2019alimentation ou de fragrances, permettre de d\u00e9guster ou de faire sentir est un excellent moyen marketing de faire d\u00e9couvrir et appr\u00e9cier un produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L’odorat<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"L'odorat\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L\u2019odorat est fortement li\u00e9 \u00e0 la m\u00e9moire, il fonctionne gr\u00e2ce \u00e0 des associations d\u2019id\u00e9es tout en \u00e9tant capable de lib\u00e9rer une charge \u00e9motionnelle consid\u00e9rable. Plusieurs marques ont fait le choix de cr\u00e9er une identit\u00e9 olfactive qui vient s’ajouter \u00e0 une identit\u00e9 visuelle. La diffusion d\u2019un parfum, d\u2019une certaine odeur, permet de cr\u00e9er une ambiance personnalis\u00e9e \u00e0 un lieu. Avec le go\u00fbt, l\u2019odorat est le sens le plus fr\u00e9quemment associ\u00e9 \u00e0 la madeleine de Proust, ce ph\u00e9nom\u00e8ne qui d\u00e9clenche une impression de r\u00e9miniscence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La\u00a0 vue<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"La\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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On dit de ce sens qu\u2019il traite plus de 80% des informations qui nous parviennent, c\u2019est dire combien l\u2019aspect visuel est primordial ! La vue suscite l\u2019envie comme celle d\u2019entrer dans un lieu pour mieux le d\u00e9couvrir. Packaging, choix des couleurs, d\u00e9coration de la boutique, esth\u00e9tique du site internet, mise en valeur des produits dans la vitrine, sont autant d\u2019\u00e9l\u00e9ments qui permettent de booster l\u2019attractivit\u00e9 d\u2019un point de vente qu\u2019il soit physique ou digital.
Ne perdez pas de vue l\u2019importance de la vue dans le processus d\u2019achat !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Macap\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pour \u00eatre plus cr\u00e9atif, pour devenir plus serein, pour mieux se concentrer ou encore pour rester ouvert \u00e0 son environnement et enrichir sa perception, il convient de faire appel \u00e0 nos 5 sens. Le go\u00fbt, le toucher, l\u2019odorat, la vue et l\u2019ou\u00efe \u00e9veill\u00e9s simultan\u00e9ment nous permettent d\u2019aiguiser notre perception et d\u2019orienter nos choix. Nous pensons …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":10527,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-10532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com"],"yoast_head":"\nLe marketing sensoriel pour d\u00e9velopper les ventes et booster l'image<\/title>\n<meta name=\"description\" content=\"le marketing sensoriel influence notre perception, touche nos \u00e9motions pour guider nos choix. 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