{"id":12738,"date":"2023-03-20T08:00:00","date_gmt":"2023-03-20T07:00:00","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=12738"},"modified":"2023-03-20T08:14:16","modified_gmt":"2023-03-20T07:14:16","slug":"tendances-graphiques","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/tendances-graphiques\/","title":{"rendered":"Quelles sont les tendances graphiques en 2023 ?"},"content":{"rendered":"\t\t
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Les tendances initient des modes, tels des anticipateurs de style. On les retrouve dans l\u2019univers de la d\u00e9co, de la mode, du choix des mati\u00e8res, du sport et de bien d\u2019autres activit\u00e9s. L\u2019univers du graphisme est poreux. Il s\u2019inspire de ce qui l\u2019entoure pour donner vie \u00e0 des cr\u00e9ations repr\u00e9sentatives de leur \u00e9poque.
Macap<\/strong> <\/span><\/a>a s\u00e9lectionn\u00e9 pour vous les grandes id\u00e9es qui inspirent les cr\u00e9ations graphiques 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L’inclusion<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le th\u00e8me de l\u2019inclusion est aujourd\u2019hui omnipr\u00e9sent. On parle d\u2019inclusion sociale, d\u2019inclusion scolaire ou d\u2019inclusion au travail avec cette id\u00e9e d\u2019acceptation et de rapprochement de toutes les diff\u00e9rences dans une soci\u00e9t\u00e9. On retrouve cette tendance dans l\u2019univers du graphisme avec une plus grande repr\u00e9sentativit\u00e9 de genres, de couleurs de peau et de cultures. L\u2019ouverture vers le monde et l\u2019enrichissement mutuel li\u00e9 aux diff\u00e9rences sont aujourd\u2019hui bien pr\u00e9sents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L’\u00e9cologie de l’espace fa\u00e7on “less is more”<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cette tendance n\u2019est pas vraiment nouvelle, mais toujours belle et bien pr\u00e9sente en 2023. Elle s\u2019inscrit dans un courant plus profond de respect de la nature et de prise de conscience de l\u2019importance de la plan\u00e8te sur laquelle nous vivons. Ce ph\u00e9nom\u00e8ne entraine un certain rejet de la soci\u00e9t\u00e9 de consommation avec l\u2019envie de consommer moins et diff\u00e9remment. On retrouve cette tendance en mati\u00e8re de communication et de personnalisation des supports.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les cr\u00e9ations sont \u00e9pur\u00e9es, les couleurs sont proches des tons naturels, les textes figurent sur de grands espaces, et les illustrations et les logos sont stylis\u00e9s. On ne cherche pas \u00e0 remplir l\u2019espace \u00e0 tout prix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le “fait main” ou DIY (Do It Yourself)<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cette tendance r\u00e9sonne avec la pr\u00e9c\u00e9dente : On consomme moins, on n\u2019ach\u00e8te pas sans r\u00e9fl\u00e9chir, on r\u00e9cup\u00e8re, on recycle et on fabrique soi-m\u00eame.
En mati\u00e8re de mode et de d\u00e9co, le ph\u00e9nom\u00e8ne est impressionnant. Les tutos permettant de fabriquer ou de customiser ses v\u00eatements ou ses meubles fleurissent sur les r\u00e9seaux sociaux. Dans l\u2019univers graphique, c’est pareil !\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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On aime les \u201cvrais\u201d dessins au feutre ou \u00e0 la peinture qui sont ensuite scann\u00e9s ou les effets dessins m\u00eame s\u2019ils sont r\u00e9alis\u00e9s num\u00e9riquement.
Aujourd\u2019hui, l\u2019apparence du fait main est synonyme d\u2019authenticit\u00e9 avec une id\u00e9e d\u2019opposition \u00e0 une certaine rigueur d\u00e9shumanis\u00e9e de l\u2019informatique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le vintage des 80’s<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les ph\u00e9nom\u00e8nes de mode sont d\u2019\u00e9ternels recommencements. Apr\u00e8s les ann\u00e9es 1970, la tendance est aujourd\u2019hui au retour des ann\u00e9es 80, en termes de couleurs, mais \u00e9galement de techniques graphiques. Ce qui semblait innovant en 1980, d\u00e9suet dans les ann\u00e9es 2000 est aujourd\u2019hui devenu ultra-branch\u00e9 ! Exemple : L’impression inspir\u00e9e du duplicopieur risographe utilisant la technique du pochoir est actuellement tendance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Chez Macap<\/strong><\/span><\/a>, nous aimons imprimer sur un beach flag<\/span> <\/strong><\/a>ou un drapeau personnalisable<\/span><\/strong> des cr\u00e9ations qui semblent arriver directement des ann\u00e9es 80. Peut-\u00eatre parce que, telle une madeleine de Proust, certaines nous ram\u00e8nent \u00e0 notre enfance\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le style Punk et Steampunk<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le Punk<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le style punk s\u2019entrecroise avec la tendance DYI (Do It Yourself) et \u00e9videmment les motifs des ann\u00e9es 1980. Vous vous souvenez probablement des codes vestimentaires des punks londoniens inspir\u00e9s d\u2019une sorte de d\u00e9sordre plein d\u2019\u00e9nergie : Graffs, polices d\u2019\u00e9criture d\u00e9pareill\u00e9es, collages, m\u00e9langes de photos et de dessins, ce style cr\u00e9atif est de retour. Lors de festivals ou pour des concerts,\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Macap re\u00e7oit r\u00e9guli\u00e8rement des demandes d\u2019impression des professionnels du secteur \u00e9v\u00e8nementiel avec des fichiers de ce style \u00e0 imprimer sur des drapeaux. Ces cr\u00e9ations originales cartonnent sur des drapeaux \u00e0 la forme toute aussi singuli\u00e8re comme le drapeau d\u00e9coupe trident<\/strong><\/span><\/a> ou le drapeau arrondi<\/strong><\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le Steampunk<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Plusieurs s\u00e9ries TV ont mis \u00e0 la page ce style r\u00e9tro futuriste au sein duquel se croisent les codes vestimentaires de l\u2019\u00e9poque victorienne et de l\u2019\u00e8re industrielle du XIX\u1d49 si\u00e8cle. La vapeur (steam en anglais) est l\u2019\u00e9l\u00e9ment central de la r\u00e9volution industrielle. On le retrouve dans le style steampunk qui regroupe un ensemble de techniques qui fonctionnent gr\u00e2ce \u00e0 la vapeur.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Des tons sombres, des \u00e9l\u00e9ments m\u00e9caniques r\u00e9tro, un esprit Nautilus de Jules Verne, des lunettes rondes, des montres \u00e0 gousset\u2026 Le steampunk est un monde magique aussi attirant qu\u2019inqui\u00e9tant qui nourrit la cr\u00e9ativit\u00e9 des graphistes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L’art d\u00e9co<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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N\u00e9 dans les ann\u00e9es 1910, l\u2019art d\u00e9co est un mouvement artistique qui restera tr\u00e8s en vogue pendant presque trente ans. On reconnait facilement les cr\u00e9ations de cette \u00e9poque gr\u00e2ce \u00e0 leurs codes : de la sym\u00e9trie, des lignes et des superpositions de formes g\u00e9om\u00e9triques aux couleurs m\u00e9talliques. Dans l\u2019art d\u00e9co, on aime les tons dor\u00e9s et chrom\u00e9s.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Au niveau des illustrations, les formes sont souvent rectilignes m\u00eal\u00e9es \u00e0 des coins arrondis.\u00a0Les tendances graphiques actuelles aiment \u00e0 remettre sur le devant de la sc\u00e8ne ces courbes et ces lignes vieilles de 100 ans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le judicieux mix 2D et 3D<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les progr\u00e8s technologiques \u00e9largissent le champ des possibles. Les graphistes peuvent aujourd\u2019hui m\u00e9langer facilement dans leurs cr\u00e9ations les \u00e9l\u00e9ments en 2D et 3D pour offrir un rendu esth\u00e9tique toujours plus r\u00e9aliste. Des illustrations viennent se superposer \u00e0 de vraies images et donnent ainsi vie \u00e0 des visuels originaux et impactants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Macap\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les tendances initient des modes, tels des anticipateurs de style. On les retrouve dans l\u2019univers de la d\u00e9co, de la mode, du choix des mati\u00e8res, du sport et de bien d\u2019autres activit\u00e9s. L\u2019univers du graphisme est poreux. Il s\u2019inspire de ce qui l\u2019entoure pour donner vie \u00e0 des cr\u00e9ations repr\u00e9sentatives de leur \u00e9poque. Macap a …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":12737,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93,92],"tags":[],"class_list":["post-12738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com","category-news"],"yoast_head":"\nLes tendances graphiques 2023 : inclusion, \u00e9cologie, DIY, art d\u00e9co<\/title>\n<meta name=\"description\" content=\"Quelles sont les grandes tendances graphiques que l'on retrouve en 2023 ? 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