{"id":2194,"date":"2025-09-15T08:02:52","date_gmt":"2025-09-15T06:02:52","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=2194"},"modified":"2025-09-15T11:04:07","modified_gmt":"2025-09-15T09:04:07","slug":"gardons-loeil","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/gardons-loeil\/","title":{"rendered":"Gardons l\u2019\u0153il ! Tout savoir sur le sens de lecture naturel du regard"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2194\" class=\"elementor elementor-2194\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f0aa4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f0aa4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd76f5b\" data-id=\"dd76f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fde15b0 elementor-widget elementor-widget-text-editor\" data-id=\"fde15b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quand un lecteur lit ou regarde une image, son \u0153il suit une sorte de processus naturel. Il est bon d\u2019en connaitre le sens avant de r\u00e9diger un texte ou une annonce, on peut ainsi mettre les points les plus importants o\u00f9 il faut\u00a0!<\/p><h2>Quand on lit du texte\u2026<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7cd634 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7cd634\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-666a2b1\" data-id=\"666a2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5373448 elementor-widget elementor-widget-image\" data-id=\"5373448\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-1.jpg\" class=\"attachment-large size-large wp-image-21450\" alt=\"sens naturel de lecture d&#039;une image\" srcset=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-1.jpg 700w, https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-1-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fd3da59\" data-id=\"fd3da59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b19ff0 elementor-widget elementor-widget-text-editor\" data-id=\"1b19ff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le sens naturel de lecture va de la gauche vers la droite et de haut en bas en formant u \u00ab\u00a0Z\u00a0\u00bb\u00a0tout comme le sens de lecture avec lequel nous avons appris \u00e0 lire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-780e8fc elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"780e8fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f358b85\" data-id=\"f358b85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fbfcf9 elementor-widget elementor-widget-text-editor\" data-id=\"3fbfcf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi quand on construira une affiche, une publicit\u00e9, une annonce, on tiendra compte de ce sens de lecture dans la mise en page du document.<br \/>La zone qui sera assur\u00e9ment la plus vue sera celle situ\u00e9e entre les 4 points, au centre du document.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-96ad6fd\" data-id=\"96ad6fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fe97b8 elementor-widget elementor-widget-image\" data-id=\"2fe97b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-2.jpg\" class=\"attachment-large size-large wp-image-21451\" alt=\"Sch\u00e9ma naturel de l&#039;oeil sur une image\" srcset=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-2.jpg 700w, https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-2-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f06fc72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f06fc72\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e654475\" data-id=\"e654475\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436496a elementor-widget elementor-widget-text-editor\" data-id=\"436496a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour renforcer l&#8217;impact visuel, utilisez des titres accrocheurs et des images pertinentes dans cette zone centrale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fdb77e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fdb77e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0ace19\" data-id=\"e0ace19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480c176 elementor-widget elementor-widget-spacer\" data-id=\"480c176\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27fd9ad elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27fd9ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17351ed\" data-id=\"17351ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89b408a elementor-widget elementor-widget-text-editor\" data-id=\"89b408a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Quand on regarde une image\u2026<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea09c07 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea09c07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f3f0516\" data-id=\"f3f0516\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4626d90 elementor-widget elementor-widget-text-editor\" data-id=\"4626d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De fa\u00e7on naturelle, l\u2019\u0153il regardera une image ou une photographie de la m\u00eame mani\u00e8re que pour un texte avec la trajectoire \u00ab\u00a0en Z\u00a0\u00bb \u00e9nonc\u00e9e pr\u00e9c\u00e9demment. Le coin sup\u00e9rieur gauche sera vu avant le coin inf\u00e9rieur droit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a7307e0\" data-id=\"a7307e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309291d elementor-widget elementor-widget-image\" data-id=\"309291d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-3.jpg\" class=\"attachment-large size-large wp-image-21453\" alt=\"Focus du regard sur une image\" srcset=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-3.jpg 700w, https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-3-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-124138e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"124138e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c9fdb4\" data-id=\"4c9fdb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93f9c4d elementor-widget elementor-widget-text-editor\" data-id=\"93f9c4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nombreux autres \u00e9l\u00e9ments entrent en jeu et vont conduire l\u2019\u0153il vers les points les plus importants de l\u2019image\u00a0: des objets, des zones plus lumineuses ou plus sombres par exemple.<\/p><p>Les lignes figurant dans une image vont montrer \u00e0 l\u2019\u0153il la direction \u00e0 suivre. Une ligne, qu\u2019elle soit une route, l\u2019horizon, la courbe d\u2019un corps, une fl\u00e8che ou un trait, a pour fonction de structurer l\u2019image.<\/p><p>Ces \u00e9l\u00e9ments sont utiles \u00e0 connaitre avant de prendre une photo ou de dessiner une image mais attention de ne pas laisser ces recommandations prendre le dessus sur votre cr\u00e9ativit\u00e9, c\u2019est surtout elle qui attirera l\u2019\u0153il\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-611697f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"611697f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ca9617\" data-id=\"1ca9617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87db757 elementor-widget elementor-widget-spacer\" data-id=\"87db757\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c44aff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c44aff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53cd89b\" data-id=\"53cd89b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35474f3 elementor-widget elementor-widget-text-editor\" data-id=\"35474f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Et devant une page internet &#8230; C&#8217;est pareil ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5411496 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5411496\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-27007c4\" data-id=\"27007c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f786c7 elementor-widget elementor-widget-image\" data-id=\"5f786c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-4.jpg\" class=\"attachment-large size-large wp-image-21452\" alt=\"Sens de lecture naturel d&#039;un \u00e9cran\" srcset=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-4.jpg 700w, https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2025\/09\/gardon-l-oeil-le-sens-de-lecture-4-300x229.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d1086eb\" data-id=\"d1086eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-896013b elementor-widget elementor-widget-text-editor\" data-id=\"896013b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et non, sinon les choses seraient trop simples\u00a0! Devant un \u00e9cran, l\u2019\u0153il navigue diff\u00e9remment. Plusieurs \u00e9tudes ont montr\u00e9 que l\u2019\u0153il a une forte tendance \u00e0 scanner une page web en F. Remarquez le terme\u00a0\u00ab\u00a0scanner\u00a0\u00bb. Un internaute scanne plus qu\u2019il ne lit vraiment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edb057f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edb057f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854368b\" data-id=\"854368b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0bee44 elementor-widget elementor-widget-text-editor\" data-id=\"b0bee44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il passe 80\u2009% du temps d\u00e9di\u00e9 \u00e0 une page web \u00e0 regarder le contenu situ\u00e9 au-dessus de la zone de flottaison (zone \u00e0 partir de laquelle il faut scroller pour voir apparaitre le contenu) et 69\u2009% sur la partie gauche de la page web.<\/p><p>Alors avis aux amateurs de bons conseils\u00a0: placez les informations qui vous semblent les plus importantes en haut \u00e0 gauche de votre page.<\/p><h2>Quelques conseils pratiques pour cr\u00e9er vos supports de communication<\/h2><ul><li><h3>Affiches et banderoles :<\/h3><\/li><\/ul><p><span style=\"font-size: 16px;\">Positionnez les messages cl\u00e9s et visuels attractifs dans la zone centrale pour capter l&#8217;attention rapidement.<\/span><\/p><ul><li><h3>Oriflammes et drapeaux :<\/h3><\/li><\/ul><p>Utilisez des designs simples avec des contrastes de couleurs forts pour une lecture facile, m\u00eame de loin.<\/p><ul><li><h3>Supports num\u00e9riques :<\/h3><\/li><\/ul><p>Adoptez une mise en page en \u00ab F \u00bb pour aligner les \u00e9l\u00e9ments importants avec le parcours naturel de l&#8217;\u0153il sur les \u00e9crans.<\/p><h3>D&#8217;autres articles sur ce sujet :<\/h3><p><blockquote class=\"wp-embedded-content\" data-secret=\"FmtnwTVMRv\"><a href=\"https:\/\/www.macapflag.com\/blog\/format-banderoles\/\">Comment choisir le bon format pour vos affiches et banderoles ?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Comment choisir le bon format pour vos affiches et banderoles ?\u00a0\u00bb &#8212; Blog - Macap\" src=\"https:\/\/www.macapflag.com\/blog\/format-banderoles\/embed\/#?secret=ZwUL0Diuu4#?secret=FmtnwTVMRv\" data-secret=\"FmtnwTVMRv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><p><blockquote class=\"wp-embedded-content\" data-secret=\"k11EafYuJM\"><a href=\"https:\/\/www.macapflag.com\/blog\/image-impression\/\">Concevoir une image pour l&rsquo;impression<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Concevoir une image pour l&rsquo;impression\u00a0\u00bb &#8212; Blog - Macap\" src=\"https:\/\/www.macapflag.com\/blog\/image-impression\/embed\/#?secret=V4JJwdNCzV#?secret=k11EafYuJM\" data-secret=\"k11EafYuJM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p><p><span style=\"font-size: 10pt;\"><span style=\"color: #000000;\"><strong><em>Liens utiles et sources : \u00a0<\/em><\/strong><\/span><a href=\"https:\/\/www.btobmarketers.fr\/wp-content\/uploads\/2014\/10\/Eye-tracking-comment-l-oeil-scanne-une-page-web.png\"><span style=\"color: #000000;\">https:\/\/www.btobmarketers.fr\/wp-content\/uploads\/2014\/10\/Eye-tracking-comment-l-oeil-scanne-une-page-web.png<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0eaa31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0eaa31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05f6d7a\" data-id=\"05f6d7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4798c4e elementor-widget elementor-widget-image\" data-id=\"4798c4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.macapflag.com\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"320\" src=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/fabriquant-de-drapeaux-kakemonos-banderoles-beach-flags-oriflammes-macap.jpg\" class=\"attachment-large size-large wp-image-10133\" alt=\"Macap fabriquant de drapeaux kak\u00e9mono banderole beach flag oriflamme\" srcset=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/fabriquant-de-drapeaux-kakemonos-banderoles-beach-flags-oriflammes-macap.jpg 700w, https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/fabriquant-de-drapeaux-kakemonos-banderoles-beach-flags-oriflammes-macap-300x137.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>Quand un lecteur lit ou regarde une image, son \u0153il suit une sorte de processus naturel. Il est bon d\u2019en connaitre le sens avant de r\u00e9diger un texte ou une annonce, on peut ainsi mettre les points les plus importants o\u00f9 il faut\u00a0! Quand on lit du texte\u2026 Le sens naturel de lecture va de &hellip;<\/p>\n<\/div>","protected":false},"author":2,"featured_media":21448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[100,101],"class_list":["post-2194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com","tag-sens-de-lecture","tag-trajectoire-de-loeil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sens de lecture naturel de l&#039;\u0153il<\/title>\n<meta name=\"description\" content=\"Quel est le sens de lecture de l&#039;\u0153il pour un texte ou une image ? Comment le regard fonctionne automatiquement pour lire une affiche ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macapflag.com\/blog\/gardons-loeil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sens de lecture naturel de l&#039;\u0153il\" \/>\n<meta property=\"og:description\" content=\"Quel est le sens de lecture de l&#039;\u0153il pour un texte ou une image ? 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