{"id":2691,"date":"2019-01-21T08:57:46","date_gmt":"2019-01-21T07:57:46","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=2691"},"modified":"2021-02-23T10:56:07","modified_gmt":"2021-02-23T09:56:07","slug":"sponsoring-mecenat-et-si-vous-y-pensiez-pour-votre-entreprise","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/sponsoring-mecenat-et-si-vous-y-pensiez-pour-votre-entreprise\/","title":{"rendered":"Sponsoring, m\u00e9c\u00e9nat et si vous y pensiez pour votre entreprise ?"},"content":{"rendered":"\t\t
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Nous sommes sans arr\u00eat en recherche de modes de communication efficaces, originaux et rentables pour nos entreprises. Et si nous pensions sponsoring et m\u00e9c\u00e9nat ?
<\/span>Dans la s\u00e9rie des fausses id\u00e9es qui circulent, on entend souvent que ces deux modes de communication sont r\u00e9serv\u00e9s aux colosses du CAC 40 qui disposent de moyens financiers monstrueux et que les petites et moyennes entreprises ne risquent m\u00eame pas de s\u2019en approcher.<\/span><\/em><\/p>

La bonne nouvelle c\u2019est que c\u2019est compl\u00e8tement faux ! Toute entreprise, m\u00eame petite, peut choisir de devenir m\u00e9c\u00e8ne ou sponsor parrain en y engageant les moyens qui lui correspondent.\u00a0
<\/span>La petite pr\u00e9cision \u00e0 conna\u00eetre c\u2019est que le m\u00e9c\u00e9nat et le sponsoring sont deux choses distinctes qui n\u2019ont pas la m\u00eame vocation ni le m\u00eame impact pour l\u2019entreprise.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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le m\u00e9c\u00e9nat<\/span><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cette forme de communication associe l\u2019image de l\u2019entreprise \u00e0 une cause, un organisme ou un \u00e9v\u00e8nement qu\u2019elle soutient mais sans objectif de retomb\u00e9es imm\u00e9diates.
<\/span>C\u2019est une action que l\u2019on pourrait inscrire sur du long terme et visant \u00e0 asseoir les valeurs de l\u2019entreprise, sa culture et son image.\u00a0<\/span><\/p>

Selon la rubrique du site officiel de l\u2019Administration fran\u00e7aise d\u00e9di\u00e9e aux professionnels, \u201cLe m\u00e9c\u00e9nat est un dispositif permettant \u00e0 une entreprise de verser un don, sous forme d’aide financi\u00e8re ou mat\u00e9rielle, \u00e0 un organisme pour soutenir une \u0153uvre d’int\u00e9r\u00eat g\u00e9n\u00e9ral ou de se porter acqu\u00e9reur d’un bien culturel d\u00e9clar\u00e9 tr\u00e9sor national. En contrepartie, elle peut b\u00e9n\u00e9ficier d’une r\u00e9duction fiscale.\u201d<\/span><\/p>

Le taux de r\u00e9duction fiscale varie selon le type de m\u00e9c\u00e9nat (don \u00e0 une oeuvre d’int\u00e9r\u00eat g\u00e9n\u00e9ral, versement en faveur de l\u2019achat public de biens culturels, achat de biens culturels au caract\u00e8re de \u201ctr\u00e9sors nationaux\u201d) mais nous pouvons citer en r\u00e9f\u00e9rence le taux de 60% du montant du don. La r\u00e9duction peut \u00e9galement \u00eatre plafonn\u00e9e.<\/span><\/p>

Conseil +<\/strong> : rapprochez vous de votre expert comptable pour v\u00e9rifier avec lui, quelle est la solution la plus adapt\u00e9e \u00e0 votre cas et consultez les sites officiels consacr\u00e9s au sujet tel que www.impots.gouv.fr<\/span><\/strong><\/a> .<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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le sponsoring ou parrainage<\/strong><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pour une entreprise, l\u2019action de sponsoriser ou parrainer un \u00e9v\u00e8nement a une vocation diff\u00e9rente de celle du m\u00e9c\u00e9nat : en contrepartie du financement d\u2019une partie ou de la totalit\u00e9 d\u2019un \u00e9v\u00e9nement, l\u2019entreprise vise \u00e0 mettre en avant sa marque ou certains de ses produits. Elle attend des retomb\u00e9es rapides de sa participation.<\/span><\/p>

Les d\u00e9penses li\u00e9es aux actions de sponsoring sont consid\u00e9r\u00e9es comme des d\u00e9penses publicitaires, donc des prestations de services avec une facturation soumise \u00e0 la TVA. Comptablement, ces sommes sont donc des charges pour l\u2019entreprise mais attention \u00e0 bien choisir ses sponsorings. Les d\u00e9penses de sponsoring doivent \u00eatre coh\u00e9rentes avec votre activit\u00e9, \u00eatre justifi\u00e9es et engag\u00e9es dans l\u2019int\u00e9r\u00eat de l\u2019entreprise. <\/span><\/p>

Conseil +<\/strong> : Une fois votre dossier de sponsoring en main, l\u00e0 aussi, demandez l\u2019avis de votre expert comptable avant de signer un quelconque engagement.<\/span><\/span><\/p>

Consultez les pages de notre site Internet dans lesquelles nous vous proposons des solutions globales de <\/span><\/span>personnalisation de votre communication avec par exemple, l’am\u00e9nagement d’un stade sportif, d’un \u00e9v\u00e8nement nautique ou encore d’une manifestation culturelle.e<\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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lien utile : https:\/\/www.service-public.fr\/professionnels-entreprises\/vosdroits\/F22263<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/p>

Macap<\/span><\/strong><\/span> – Lundi 21 Janvier 2019<\/span><\/strong><\/span><\/span><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nous sommes sans arr\u00eat en recherche de modes de communication efficaces, originaux et rentables pour nos entreprises. Et si nous pensions sponsoring et m\u00e9c\u00e9nat ?Dans la s\u00e9rie des fausses id\u00e9es qui circulent, on entend souvent que ces deux modes de communication sont r\u00e9serv\u00e9s aux colosses du CAC 40 qui disposent de moyens financiers monstrueux et …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":2693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-2691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com"],"yoast_head":"\nSponsoring et m\u00e9cenat, si vous y pensiez pour votre entreprise ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macapflag.com\/blog\/sponsoring-mecenat-et-si-vous-y-pensiez-pour-votre-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsoring et m\u00e9cenat, si vous y pensiez pour votre entreprise ?\" \/>\n<meta property=\"og:description\" content=\"Nous sommes sans arr\u00eat en recherche de modes de communication efficaces, originaux et rentables pour nos entreprises. Et si nous pensions sponsoring et m\u00e9c\u00e9nat ?Dans la s\u00e9rie des fausses id\u00e9es qui circulent, on entend souvent que ces deux modes de communication sont r\u00e9serv\u00e9s aux colosses du CAC 40 qui disposent de moyens financiers monstrueux et …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.macapflag.com\/blog\/sponsoring-mecenat-et-si-vous-y-pensiez-pour-votre-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Macap\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macap.pavoisement\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-21T07:57:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-23T09:56:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2018\/08\/sponsoring-et-mecenatTITRE-macap.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" 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