{"id":2992,"date":"2019-01-28T09:07:49","date_gmt":"2019-01-28T08:07:49","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=2992"},"modified":"2019-11-25T11:42:11","modified_gmt":"2019-11-25T10:42:11","slug":"communication-de-letat","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/communication-de-letat\/","title":{"rendered":"L’Etat est-il un bon communicant ?"},"content":{"rendered":"\t\t
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Dans le monde du marketing, on a coutume de d\u00e9finir la communication institutionnelle comme \u201cl\u2019ensemble des actions visant \u00e0 mettre en avant l\u2019image de l\u2019entreprise et \u00e0 faire mieux conna\u00eetre son organisation et ses valeurs.\u201d
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Et si on osait transposer ce concept au niveau de l\u2019Etat, de ses institutions et de ses collectivit\u00e9s ?..<\/span><\/p>

Choquant ? Pas tant que \u00e7a en y regardant de plus pr\u00e8s…<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La loi Peillon : un vecteur d’image de l’Etat<\/strong><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ecusson,\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Prenons l\u2019exemple de la loi n\u00b02013-595 du 8 juillet 2013 d’orientation et de programmation pour la refondation de l’\u00c9cole de la R\u00e9publique plus commun\u00e9ment appel\u00e9e \u201c<\/span>Loi Peillon<\/b><\/a><\/span>\u201d.
<\/span><\/span>Cette loi qui vise \u00e0 r\u00e9former le monde de l\u2019\u00e9ducation nationale et \u00e0 lutter contre les in\u00e9galit\u00e9s sociales, demande \u00e0 toutes les \u00e9coles et \u00e9tablissements d’enseignement du second degr\u00e9 publics et priv\u00e9s sous contrat, d\u2019apposer sur leur fa\u00e7ade le drapeau fran\u00e7ais ainsi que le drapeau europ\u00e9en. Dans le m\u00eame esprit, la d\u00e9claration des droits de l\u2019homme et du citoyen ainsi que la charte de la la\u00efcit\u00e9 doivent \u00eatre accroch\u00e9es de mani\u00e8re visible sur les murs de l\u2019\u00e9tablissement.
<\/span>Alors \u2026 Cette loi ne tente t-elle pas de \u201cmettre en avant l\u2019image de l\u2019entreprise et \u00e0 faire mieux conna\u00eetre son organisation et ses valeurs.\u201d ?…<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le drapeau tricolore : un symbole fort d’unit\u00e9<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u2019Etat, comme toutes les organisations, a aussi besoin de faire partager ses valeurs au travers de symboles forts et immuables tels que le <\/span>drapeau tricolore<\/b><\/span><\/a>. A une \u00e9poque o\u00f9 l\u2019individualisme et les divisions d\u2019opinions vont bon train, l\u2019Etat met plus que jamais en avant ses attributs pour f\u00e9d\u00e9rer et ainsi rappeler \u00e0 une certaine unit\u00e9 citoyenne.
<\/span><\/span>Face \u00e0 tous les \u00e9v\u00e8nements de dimension nationale, le drapeau tricolore v\u00e9hicule notre appartenance et notre attachement \u00e0 la France. Dans la joie ou dans la douleur, on aime l\u2019agiter comme un signe fort qui impose de lui-m\u00eame une forme de respect des valeurs r\u00e9publicaines.\u00a0
<\/span>Et si cette id\u00e9e a pu \u00eatre quelque peu d\u00e9cri\u00e9e par le pass\u00e9, elle semble \u00eatre revenue au go\u00fbt du jour. Dans certaines \u00e9coles priv\u00e9es sp\u00e9cialis\u00e9es aupr\u00e8s d\u2019enfants en \u00e9chec scolaire, la journ\u00e9e commence m\u00eame par une lev\u00e9e du drapeau.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Drapeau\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/h1>

Macap<\/strong>\u00a0<\/span>–<\/span> Lundi 28 Janvier 2019<\/strong>

<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dans le monde du marketing, on a coutume de d\u00e9finir la communication institutionnelle comme \u201cl\u2019ensemble des actions visant \u00e0 mettre en avant l\u2019image de l\u2019entreprise et \u00e0 faire mieux conna\u00eetre son organisation et ses valeurs.\u201d Et si on osait transposer ce concept au niveau de l\u2019Etat, de ses institutions et de ses collectivit\u00e9s ?.. Choquant …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":2993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-2992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com"],"yoast_head":"\nL'Etat est-il un bon communicant ? Comment met-il en avant ses valeurs ?<\/title>\n<meta name=\"description\" content=\"Comment communique l'Etat pour mettre en avant ses institutions et ses collectivit\u00e9s ? 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