{"id":4109,"date":"2019-09-30T09:16:23","date_gmt":"2019-09-30T07:16:23","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=4109"},"modified":"2019-11-25T10:39:45","modified_gmt":"2019-11-25T09:39:45","slug":"histoire-macap","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/histoire-macap\/","title":{"rendered":"La belle histoire de MACAP"},"content":{"rendered":"\t\t
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Les plus belles aventures entrepreneuriales sont souvent faites de jolies histoires que l\u2019on oublie trop souvent de raconter.<\/span>
Lorsqu’on pense Macap, on pense drapeaux, beach flag<\/span><\/strong><\/a>, impression num\u00e9rique grand format, Total, Mc Donald\u2019s ou encore mariage princier \u00e0 Monaco.<\/span><\/p>

Comme si cela avait toujours exist\u00e9 \u2026<\/span><\/p>

Pourtant derri\u00e8re ce savant mariage entre tradition et modernit\u00e9 se cachent plus de cinquante ans de de travail, de souvenirs et de remises en question.<\/span><\/p>

Derri\u00e8re cette r\u00e9ussite d\u2019entreprise, se trouve une histoire d\u2019hommes et d\u2019envie qui d\u00e9bute en 1967<\/strong>.<\/span>
Jean-Michel de Ricard<\/strong>, jeune entrepreneur tout juste papa de son premier fils d\u00e9cide alors de donner naissance \u00e0 la soci\u00e9t\u00e9 Macap<\/strong> \u00e0 Toulon.<\/span><\/p>

Son id\u00e9e ?
Proposer aux entreprises de la r\u00e9gion une gamme personnalis\u00e9e de cadeaux d\u2019affaires. Anecdote amusante, saviez-vous qu\u2019\u00e0 l\u2019origine, les initiales MACAP signifiaient \u201cMat\u00e9riel, Articles et CAdeaux Publicitaires\u201d ?<\/span>
Si l\u2019id\u00e9e s\u2019av\u00e8re \u00eatre rapidement porteuse, Jean-Michel de Ricard se rend compte tout aussi vite que l\u2019activit\u00e9 de ce secteur se concentre uniquement sur la fin d\u2019ann\u00e9e.<\/span>
Il r\u00e9fl\u00e9chit alors \u00e0 des opportunit\u00e9s de d\u00e9veloppement diversifi\u00e9es. <\/span>
Il devine l\u2019essor du tourisme dans la r\u00e9gion. Campings et h\u00f4tels sont demandeurs de drapeaux pour la p\u00e9riode estivale. C\u2019est dans ce contexte qu\u2019il rach\u00e8te, d\u00e8s 1968, un petit atelier de couture sp\u00e9cialis\u00e9 dans la confection de drapeaux<\/strong><\/span><\/a>.<\/span><\/p>

L\u2019activit\u00e9 annuelle s\u2019organise dor\u00e9navant en deux temps avec un premier semestre consacr\u00e9 \u00e0 la mise en avant des drapeaux et pavillons et une deuxi\u00e8me partie de l\u2019ann\u00e9e d\u00e9di\u00e9e \u00e0 la promotion des cadeaux d\u2019affaires.<\/span>
Pour offrir une gamme encore plus large de prestations \u00e0 ses clients, Jean-Michel de Ricard cr\u00e9e un atelier d\u2019impression en s\u00e9rigraphie dans lequel sont personnalis\u00e9s drapeaux, t-shirts, casquettes et autres objets publicitaires.<\/span>
Cette nouvelle branche permettra \u00e0 Macap de p\u00e9n\u00e9trer le march\u00e9 local du sport en proposant des v\u00eatements de sport personnalis\u00e9s aux clubs de la r\u00e9gion.<\/span>
L\u2019arriv\u00e9e de gros faiseurs sur le march\u00e9 des \u00e9quipements sportifs et la diminution des cadeaux d\u2019affaires am\u00e8neront Jean-Michel de Ricard \u00e0 recentrer l\u2019activit\u00e9 de l\u2019entreprise sur le pavoisement et la communication textile personnalis\u00e9e.<\/span>
Gr\u00e2ce \u00e0 l\u2019ouverture d\u2019esprit de son dirigeant, Macap a sans cesse su s\u2019adapter, rebondir et saisir les opportunit\u00e9s en int\u00e9grant ses \u00e9quipes dans les nouveaux projets.<\/span><\/p>

\u2666\u00a0En 1990<\/strong>, Macap devient MACAP<\/strong> Pavoisement<\/strong>. L\u2019entreprise compte alors 11 salari\u00e9s qui emm\u00e9nagent \u00e0 Cuers dans les locaux actuels situ\u00e9s ZAC des Bousquets. <\/span>
L\u2019acronyme MACAP se mue en MAnufacture de Confection d\u2019Articles de Pavoisement.<\/span><\/p>

\u2666\u00a0En 2003<\/strong>, apr\u00e8s avoir transform\u00e9 l\u2019outil d\u2019impression avec un parc cons\u00e9quent de machines num\u00e9riques, Macap arr\u00eate l\u2019impression s\u00e9rigraphique pour s\u2019ouvrir au march\u00e9 des petites aux grandes s\u00e9ries. Elle poursuit ses investissements dans les imprimantes num\u00e9riques textiles<\/strong> de plus en plus rapides et ajoute une composante d\u2019impression num\u00e9rique sur films PVC.<\/span><\/p>

\u2666\u00a0En 2012<\/strong>, Macap investit dans une calandre industrielle<\/strong> qui fixe la couleur sur les textiles imprim\u00e9s. Elle s\u2019ouvre ainsi au march\u00e9 de l\u2019impression textile grand format.<\/span><\/p>

\u2666\u00a0En 2014<\/strong>, une table de d\u00e9coupe num\u00e9rique grand format<\/strong> s\u2019invite dans le circuit de production c\u00f4toyant ainsi l\u2019atelier de confection et de broderie au sein duquel \u0153uvrent alors dix couturi\u00e8res.<\/span><\/p>

2013 et 2017 sont des ann\u00e9es marqu\u00e9es par des \u00e9v\u00e8nements importants sur le plan humain… Et vous l\u2019aurez compris, chez Macap, l\u2019humain compte beaucoup !<\/span><\/p>

\u2666\u00a02013<\/strong> parce que c\u2019est cette ann\u00e9e-l\u00e0 que Jean-Michel de Ricard choisira de prendre une retraite bien m\u00e9rit\u00e9e<\/strong> aupr\u00e8s de son \u00e9pouse (et ex-secr\u00e9taire !) Christine. Il c\u00e8de ainsi son fauteuil de pr\u00e9sident \u00e0 Laurent<\/strong> son fils a\u00een\u00e9, celui qui est n\u00e9 juste avant Macap !<\/span><\/p>

\u2666\u00a0L\u2019ann\u00e9e 2017<\/strong>, quant \u00e0 elle, sera marqu\u00e9e par la c\u00e9l\u00e9bration du cinquantenaire de l\u2019entreprise<\/strong> organis\u00e9 par Laurent de Ricard entour\u00e9 de sa famille et de ses 44 collaborateurs \u00e0 l\u2019op\u00e9ra de Toulon.<\/span><\/p>

\u2666\u00a0Aujourd\u2019hui Macap continue son d\u00e9veloppement. Forte de son savoir-faire artisanal et de ses \u00e9quipements de production ultra modernes elle est aujourd\u2019hui certifi\u00e9e ISO 9001:2015<\/strong>. Comme une cons\u00e9cration de sa mutation industrielle.<\/span><\/p>

Tr\u00e8s attach\u00e9 \u00e0 la fabrication fran\u00e7aise<\/strong> et \u00e0 la pr\u00e9sence de tous les services de l\u2019entreprise sur un seul site, son Pr\u00e9sident met tout en oeuvre pour d\u00e9velopper et entretenir des relations de partenariat p\u00e9rennes tant avec les clients que les fournisseurs de l\u2019entreprise. <\/span>
Entour\u00e9 d\u2019une solide \u00e9quipe de direction, Laurent de Ricard assure le rayonnement de l\u2019entreprise dans son environnement. <\/span>
S\u2019il a su faire prendre \u00e0 l\u2019entreprise le virage des nouvelles technologies, il est \u00e9galement rest\u00e9 fid\u00e8le aux principes fondateurs de son p\u00e8re pla\u00e7ant la ressource humaine comme premi\u00e8re richesse de l\u2019entreprise. Si une majorit\u00e9 des t\u00e2ches est aujourd\u2019hui automatis\u00e9e, cela n\u2019a pourtant pas d\u2019impact sur le nombre de salari\u00e9s qui a r\u00e9guli\u00e8rement augment\u00e9 au fil des ans.<\/span><\/p>

Il en va de m\u00eame pour la croissance du chiffre d\u2019affaires d\u2019affaires de Macap, r\u00e9alis\u00e9e en conservant un capital 100% familial. Cette ind\u00e9pendance offre une grande souplesse dans la prise de d\u00e9cisions strat\u00e9giques, une agilit\u00e9 et de la r\u00e9activit\u00e9 face aux opportunit\u00e9s qui se pr\u00e9sentent.<\/span><\/p>

Agilit\u00e9, humanit\u00e9, ouverture d\u2019esprit, opportunit\u00e9s \u2026 <\/span>
Comme des mots cl\u00e9s, fils rouges de l\u2019histoire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les dates cl\u00e9s en images<\/span><\/strong><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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https:\/\/www.macapflag.com\/<\/span><\/a><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/strong><\/p>

Macap<\/strong><\/span>\u00a0– Lundi 30 Septembre 2019<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les plus belles aventures entrepreneuriales sont souvent faites de jolies histoires que l\u2019on oublie trop souvent de raconter.Lorsqu’on pense Macap, on pense drapeaux, beach flag, impression num\u00e9rique grand format, Total, Mc Donald\u2019s ou encore mariage princier \u00e0 Monaco. Comme si cela avait toujours exist\u00e9 \u2026 Pourtant derri\u00e8re ce savant mariage entre tradition et modernit\u00e9 se …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":4110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":["post-4109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nLes 50 ans d'histoire de MACAP, cette belle entreprise familiale<\/title>\n<meta name=\"description\" content=\"Les dates cl\u00e9s, grands \u00e9v\u00e9nements et le d\u00e9veloppement de Macap, cette entreprise familiale varoise fabricant de supports de communication et signal\u00e9tique\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macapflag.com\/blog\/histoire-macap\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 50 ans d'histoire de MACAP, cette belle entreprise familiale\" \/>\n<meta property=\"og:description\" content=\"Les dates cl\u00e9s, grands \u00e9v\u00e9nements et le d\u00e9veloppement de Macap, cette entreprise familiale varoise fabricant de supports de communication et signal\u00e9tique\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.macapflag.com\/blog\/histoire-macap\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - 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