{"id":4564,"date":"2020-01-17T08:12:33","date_gmt":"2020-01-17T07:12:33","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=4564"},"modified":"2020-11-19T16:46:47","modified_gmt":"2020-11-19T15:46:47","slug":"plv-pharmacie","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/plv-pharmacie\/","title":{"rendered":"Le kit complet de la PLV pharmacie"},"content":{"rendered":"\t\t
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Tous les commerces ont besoin de supports de plv ilv (publicit\u00e9 et information sur les lieux de vente) mais selon le secteur d\u2019activit\u00e9, la forme de ces supports peut diff\u00e9rer. Les pharmacies font pr\u00e9cis\u00e9ment partie de ces commerces aux besoins d\u2019agencement sp\u00e9cifiques.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les sp\u00e9cificit\u00e9s de la <\/b>plv pour pharmacie<\/b><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les pharmacies ne vendent pas une seule gamme de produits<\/b><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Elles proposent \u00e9videmment une large gamme de m\u00e9dicaments et de pr\u00e9parations m\u00e9dicinales mais elles ont vu au fil du temps leur rayon parapharmacie s\u2019agrandir. L\u2019agencement du magasin et la mise en avant des produits ne sont forc\u00e9ment pas les m\u00eames pour les rayons \u201cpharma\u201d et \u201cparapharma\u201d.<\/span>\nLa partie m\u00e9dicale n\u00e9cessite peu de mise en avant des produits alors que les produits de parapharmacie ont besoin de beaux visuels qui boostent les ventes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les pharmacies g\u00e8rent un nombre consid\u00e9rable de produits<\/b><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La pharmacie, \u00e9galement appel\u00e9e officine est le lieu habilit\u00e9 \u00e0 d\u00e9livrer les m\u00e9dicaments, et les r\u00e9f\u00e9rences sont nombreuses :<\/span><\/p>\n

Le site de l\u2019ordre des pharmaciens indique que chaque ann\u00e9e, 25000 r\u00e9f\u00e9rences de m\u00e9dicaments et de produits de sant\u00e9 sont g\u00e9r\u00e9es par les pharmaciens qui distribuent 1.7 milliards de bo\u00eetes de m\u00e9dicaments rembours\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les pharmacies sont des lieux de vente r\u00e9glement\u00e9s<\/b><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Une pharmacie ne peut pas \u00eatre cr\u00e9\u00e9e par une personne qui ne serait pas dipl\u00f4m\u00e9e en pharmacie. L\u2019ouverture d\u2019un \u00e9tablissement pharmaceutique est soumise \u00e0 une autorisation et au respect d\u2019un certain nombre de bonnes pratiques. L\u2019exploitation doit notamment \u00eatre effectu\u00e9e dans des locaux adapt\u00e9s et correctement tenus.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les supports id\u00e9aux pour la plv<\/b>\u00a0pharmacie<\/b><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Macap\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Si on a souvent vu des supports en pvc ou en carton dans les rayons des officines, <\/span>aujourd\u2019hui les supports personnalis\u00e9s<\/span> en textile prennent le dessus<\/b> pour trois raisons principales :<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ils sont adaptables \u00e0 chaque commerce :<\/b><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prenons l\u2019exemple d\u2019un cadre <\/strong><\/span><\/a><\/span>toile tendue<\/strong><\/span> autoportant<\/strong><\/span>, il est fabriqu\u00e9 sur-mesure aux dimensions de votre choix. Il permet ainsi de r\u00e9pondre compl\u00e8tement aux besoins du pharmacien et aux contraintes du local \u00e0 agencer. Il peut servir de s\u00e9paration entre deux rayons, \u00eatre dispos\u00e9 \u00e0 l\u2019entr\u00e9e pour mettre en avant une marque et un produit ou plac\u00e9 derri\u00e8re une caisse par exemple.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ils disposent de visuels interchangeables :<\/b><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le visuel de ce m\u00eame cadre toile tendue pourra facilement \u00eatre remplac\u00e9 par un autre visuel textile de taille identique sans avoir \u00e0 racheter la structure porteuse. Le pharmacien peut ainsi choisir de communiquer sur un produit \u00e0 une certaine p\u00e9riode puis opter pour la mise en avant d\u2019une op\u00e9ration promotionnelle sur une autre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ils respectent l’environnement :<\/b><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le textile polyester est une mati\u00e8re moins polluante que le pvc. Chez Macap<\/strong><\/span><\/a>, la personnalisation des visuels est effectu\u00e9e par impression num\u00e9rique avec des imprimantes ultra performantes fonctionnant avec des encres aqueuses (c\u2019est \u00e0 dire \u00e0 base d\u2019eau et sans solvants).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nos clients pharmaciens ont coutume de commander chez Macap des cadres toile tendue murale, des cadres suspendus utilis\u00e9s pour habiller la vitrine ou encore des cadres autoportants pr\u00e9c\u00e9demment cit\u00e9s. <\/span>
Ils appr\u00e9cient \u00e9galement la nappe personnalis\u00e9e et l\u2019ind\u00e9tronable roll up<\/strong><\/span><\/a>, support d\u2019affichage universel, l\u00e9ger et efficace et qui se d\u00e9place tr\u00e8s facilement.<\/span>
Notre \u00e9quipe commerciale, en lien avec le service production, con\u00e7oit des produits sur mesure et travaille ainsi avec des pharmaciens sur des projets plus globaux d\u2019agencement et d\u2019habillage personnalis\u00e9s de leur officine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Source :\u00a0http:\/\/www.ordre.pharmacien.fr<\/strong><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Produits<\/p>

Macap<\/span><\/strong><\/span> – Vendredi 17 Janvier 2020<\/span><\/strong><\/span><\/span><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tous les commerces ont besoin de supports de plv ilv (publicit\u00e9 et information sur les lieux de vente) mais selon le secteur d\u2019activit\u00e9, la forme de ces supports peut diff\u00e9rer. Les pharmacies font pr\u00e9cis\u00e9ment partie de ces commerces aux besoins d\u2019agencement sp\u00e9cifiques. Les sp\u00e9cificit\u00e9s de la plv pour pharmacie Les pharmacies ne vendent pas une …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":4566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-4564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits-et-sols"],"yoast_head":"\nLe kit complet id\u00e9al pour la PLV d'une pharmacie - Blog Macap<\/title>\n<meta name=\"description\" content=\"Comment am\u00e9nager esth\u00e9tiquement, judicieusement et \u00e9conomiquement les locaux d'une pharmacie ? 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