{"id":4873,"date":"2020-05-25T08:51:13","date_gmt":"2020-05-25T06:51:13","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=4873"},"modified":"2020-06-02T11:54:51","modified_gmt":"2020-06-02T09:54:51","slug":"plv-supermarche-2","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/plv-supermarche-2\/","title":{"rendered":"La PLV id\u00e9ale pour un supermarch\u00e9"},"content":{"rendered":"\t\t
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S\u2019il est des secteurs d\u2019activit\u00e9s qui n\u00e9cessitent plus de communication que d\u2019autres, la grande distribution en fait partie \u00e0 coup s\u00fbr ! Op\u00e9ration publicitaire, campagne commerciale, mise en avant d\u2019un produit en t\u00eate de gondole, sur les lin\u00e9aires d\u2019un rayon ou sur une palette, les occasions de diffuser des messages et d\u2019optimiser la PLV d\u2019un magasin ne manquent pas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La PLV magasin commence \u00e0 l’ext\u00e9rieur<\/span><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Avant que le client se retrouve dans les all\u00e9es d\u2019une grande ou moyenne surface, il faut d\u2019abord le faire venir, attirer son attention pour qu\u2019il choisisse de faire ses courses dans un magasin plut\u00f4t qu\u2019un autre. Outre la publicit\u00e9 que vous pouvez mettre en place aux alentours du supermarch\u00e9, l\u2019aspect ext\u00e9rieur du magasin doit \u00eatre soign\u00e9 et attirer l\u2019oeil. <\/span>
C\u2019est pour cette raison que toutes les enseignes de supermarch\u00e9s installent des m\u00e2ts pour drapeaux sur leur parking. On les retrouve notamment devant les magasins Carrefour, IKEA ou Castorama. Logot\u00e9s aux couleurs de la marque ou de la campagne promotionnelle actuellement en cours (exemple : les jours anniversaire, la foire aux vins) les drapeaux publicitaires<\/strong><\/a> sont des supports de communication redoutablement efficaces. La plupart du temps le drapeau publicitaire pr\u00e9f\u00e9r\u00e9 par les grandes surfaces est un drapeau de forme verticale \u00e9quip\u00e9 d\u2019une potence pour drapeau. <\/span>
Si un grillage entoure le parking du magasin, il peut servir de support de fixation \u00e0 une banderole bache pvc, id\u00e9ale pour mettre en avant une op\u00e9ration promotionnelle ponctuelle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Optimisez les espaces int\u00e9rieurs
<\/span><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Macap\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La plupart du temps, les grandes surfaces b\u00e9n\u00e9ficient d\u2019une hauteur de plafond cons\u00e9quente qui peut ainsi \u00eatre utilis\u00e9e pour installer, par exemple, un kakemono suspendu qui souhaite la bienvenue \u00e0 l\u2019entr\u00e9e du magasin puis, au milieu de chaque all\u00e9e, un autre kak\u00e9mono qui indique le contenu du rayon (bio, fruits et l\u00e9gumes, vins et spiritueux etc\u2026). Chez Macap, le kakemono suspendu est propos\u00e9, comme la plupart des produits personnalis\u00e9s, \u00e0 des dimensions standard mais \u00e9galement sur mesure.<\/span>
Cette hauteur de plafond pr\u00e9c\u00e9demment cit\u00e9e permet aussi d\u2019utiliser en int\u00e9rieur, des beach flags ou oriflammes publicitaires<\/strong><\/a> dont le m\u00e2t peut atteindre 4 \u00e0 5 m\u00e8tres de haut. Brand\u00e9 aux couleurs de la marque, le beach flag est un support de communication \u201cpasse partout\u201d tr\u00e8s pratique : mobile, dynamique, utilisable aussi bien en int\u00e9rieur qu\u2019en ext\u00e9rieur\u2026 Quand on l\u2019a essay\u00e9, on a du mal \u00e0 s\u2019en passer !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"La\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Animez votre point de vente !<\/span><\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Dynamisez\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tous les as du marketing vous le diront, pour vendre il faut animer. <\/span>
Ca n\u2019est pas pour rien que vous rencontrez parfois dans les all\u00e9es de votre supermarch\u00e9, une personne post\u00e9e devant une borne d\u2019accueil et qui est l\u00e0 pour vous faire go\u00fbter ou vous pr\u00e9senter le dernier produit de telle ou telle marque. C\u2019est cette animation qui attirera votre \u0153il et vous fera ainsi d\u00e9couvrir une nouveaut\u00e9 produit \u00e0 laquelle vous n\u2019auriez peut-\u00eatre m\u00eame pas pr\u00eat\u00e9 attention.<\/span>
\u00c7a n\u2019est pas pour rien que les marques distribuent des goodies personnalis\u00e9s en utilisant le m\u00eame design que le tout dernier produit de leur gamme.<\/span>
C\u2019est \u00e9galement dans cette optique que la jupe palette ou la guirlande papier<\/strong> <\/a>sont utilis\u00e9es par les marques pour faire la publicit\u00e9 de leurs produits.<\/span>
L\u2019animation magasin permet de booster les ventes, quelle que soit sa forme, elle est quasiment indispensable \u00e0 tout point de vente.<\/span><\/p>

Si les supports de communication print restent les best sellers du march\u00e9, le num\u00e9rique vient aussi faire sa r\u00e9volution ici. Les panneaux led permettent aujourd\u2019hui de diffuser des messages color\u00e9s et anim\u00e9s telle une immense t\u00e9l\u00e9vision. Cependant, au-del\u00e0 de leur co\u00fbt \u00e0 l\u2019achat encore prohibitif, leur contenu doit \u00eatre fr\u00e9quemment renouvel\u00e9 pour \u00e9viter la lassitude et ils peuvent constituer une v\u00e9ritable \u00ab agression visuelle \u00bb.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Produits<\/p>

Macap<\/span><\/strong><\/span> – Lundi 25 Mai 2020<\/span><\/strong><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

S\u2019il est des secteurs d\u2019activit\u00e9s qui n\u00e9cessitent plus de communication que d\u2019autres, la grande distribution en fait partie \u00e0 coup s\u00fbr ! Op\u00e9ration publicitaire, campagne commerciale, mise en avant d\u2019un produit en t\u00eate de gondole, sur les lin\u00e9aires d\u2019un rayon ou sur une palette, les occasions de diffuser des messages et d\u2019optimiser la PLV d\u2019un …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":4874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-4873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits-et-sols"],"yoast_head":"\nLa PLV id\u00e9ale pour un supermarch\u00e9 \u00e0 l'int\u00e9rieur comme \u00e0 l'ext\u00e9rieur<\/title>\n<meta name=\"description\" content=\"Le supermarch\u00e9 n\u00e9cessite de la PLV pour animer le lieu de vente. La PLV magasin commence \u00e0 l'ext\u00e9rieur. 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