{"id":7063,"date":"2021-04-19T09:18:49","date_gmt":"2021-04-19T07:18:49","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=7063"},"modified":"2021-04-19T14:23:48","modified_gmt":"2021-04-19T12:23:48","slug":"greenwashing","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/greenwashing\/","title":{"rendered":"Le ph\u00e9nom\u00e8ne du greenwashing"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ces 10 derni\u00e8res ann\u00e9es, le respect de l\u2019environnement est petit \u00e0 petit devenu l\u2019un des crit\u00e8res de d\u00e9cision d\u2019achat des clients .
Les marques ont su saisir l\u2019opportunit\u00e9 de cette nouvelle tendance de consommation, pr\u00e9dominante chez les jeunes. Les services marketing ont \u00e9t\u00e9 pri\u00e9s d\u2019adapter leur strat\u00e9gie et leur communication \u00e0 cette nouvelle vague verte. Trop peut-\u00eatre ?…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Qu\u2019entend-on par “greenwashing”?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ce mot est un anglicisme que l\u2019on pourrait traduire par \u201cverdissage\u201d ou “\u00e9coblanchiment” qui appara\u00eet pour la premi\u00e8re fois au tout d\u00e9but des ann\u00e9es 1990. Il d\u00e9nonce le comportement des entreprises ou des marques qui, au sein de leur communication, mettent en avant des m\u00e9thodes et des principes de protection de l\u2019environnement sans pour autant les appliquer. Elles abusent d\u2019une sorte de filtre qui \u201cverdit\u201d leur image, qui laisse penser qu\u2019elles agissent pour et en respectant la nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Comment diff\u00e9rencier greenwashing et volont\u00e9 de respect de l\u2019environnement ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

C\u2019est tr\u00e8s compliqu\u00e9 d’identifier les entreprises qui trichent sur les faits, en les d\u00e9formant ou en s\u00e9lectionnant ceux mis en lumi\u00e8re pour mieux en dissimuler d\u2019autres, bien plus n\u00e9fastes \u00e0 la pr\u00e9servation de la plan\u00e8te.
Le probl\u00e8me majeur est que plus la question du respect de l\u2019environnement prend de l\u2019importance, plus le greenwashing prend de l\u2019ampleur.
En France, l\u2019organisme charg\u00e9 de r\u00e9guler la publicit\u00e9 pour assurer qu\u2019elle soit v\u00e9ridique et honn\u00eate s\u2019appelle l\u2019ARPP, l\u2019Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9. Ses recommandations d\u00e9finissent le cadre d\u00e9ontologique d\u2019une publicit\u00e9 et d\u2019une communication saine et responsable. En 2020, la troisi\u00e8me version du guide \u201cRecommandation d\u00e9veloppement durable\u201d a vu le jour. Ce document r\u00e9pertorie les r\u00e8gles \u00e0 respecter en mati\u00e8re d\u2019arguments publicitaires \u00e9cologiques et environnementaux. Outre ce document accessible gratuitement, l\u2019ARPP propose des formules d\u2019adh\u00e9sion. Elles permettent aux entreprises d\u2019interroger cet organisme avant une campagne publicitaire citant des arguments \u00e9cologiques, sur la conformit\u00e9 de leurs propos, pour \u00e9viter d\u2019\u00e9ventuels risques juridiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Comment d\u00e9noncer une action de \u201cgreenwashing\u201d?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Les entreprises disposent de tous les \u00e9l\u00e9ments pour communiquer de mani\u00e8re \u00e9thique et responsable sur leur engagement \u00e9coresponsable. Cependant, si l\u2019une d’entre elles vient \u00e0 diffuser des informations d\u2019une mani\u00e8re pas totalement honn\u00eate, toute personne, physique ou morale peut saisir le JDP, le Jury de d\u00e9ontologie publicitaire. Cette organisation \u00e9mane justement de l\u2019ARPP<\/span><\/strong><\/a> et permet de d\u00e9poser plainte en ligne<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"L'ARPP\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pourquoi le \u201cgreenwashing\u201d est-il si n\u00e9faste au respect de l’environnement ?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Propager des informations erron\u00e9es ou falsifi\u00e9es, afficher un logo tout vert sur ses supports de communication, utiliser \u00e0 tort des termes qui rel\u00e8vent du monde de l’\u00e9cologie, revient \u00e0 tromper ses clients.
Cette mani\u00e8re d\u2019agir engendre bien \u00e9videmment aujourd\u2019hui de la m\u00e9fiance chez les consommateurs qui n\u2019aiment pas \u00eatre pris pour des imb\u00e9ciles. Elle cr\u00e9e \u00e9galement une confusion et des questions dont nous nous serions bien pass\u00e9s sur le bien-fond\u00e9, l\u2019utilit\u00e9 et l\u2019impact des mesures visant \u00e0 acc\u00e9l\u00e9rer la transition \u00e9cologique…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tEt si le bon sens l’emportait …<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quand on comprend que l\u2019enjeu climatique et la pr\u00e9servation de la nature sont devenus simplement vitaux, on ne peut plus continuer \u00e0 agir sans en tenir compte.
La prise de conscience \u00e9cologique a d\u00e9clench\u00e9 un processus de transformation pour de nombreuses entreprises.
La soci\u00e9t\u00e9 Macap<\/strong> <\/span><\/a>en fait partie.
L\u2019int\u00e9gralit\u00e9 des services de l\u2019entreprise a toujours \u00e9t\u00e9 situ\u00e9e en France. Si ce choix d\u2019une fabrication fran\u00e7aise est motiv\u00e9 par de multiples raisons, il impacte aussi tr\u00e8s positivement le bilan carbone de livraison de nos produits.
Une banderole personnalis\u00e9e fabriqu\u00e9e en France et livr\u00e9e en France par transporteur routier pollue nettement moins qu\u2019un oriflamme \u201cmade in China\u201d livr\u00e9 en express par avion.<\/p>

Nous avons aussi choisi d\u2019investir dans des mati\u00e8res plus responsables. En 2019, le PET<\/strong><\/span><\/a> ou RPET a fait son apparition dans notre catalogue de mati\u00e8res. 100% issu du recyclage des bouteilles d\u2019eau en plastique, ce textile innovant sert aujourd\u2019hui \u00e0 fabriquer des drapeaux<\/span><\/strong><\/a>, des beach flags ou encore des nappes publicitaires<\/span>. Sa<\/span> qualit\u00e9 et son rendu esth\u00e9tique sont \u00e9quivalents \u00e0 celle du polyester classique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
La mati\u00e8re PET ou RPET propos\u00e9e en plusieurs versions chez Macap<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

D\u2019autres actions concr\u00e8tes ont \u00e9t\u00e9 mises en place dans l\u2019entreprise inspir\u00e9es par ce fameux bon sens : l\u2019utilisation d\u2019encres aqueuses, la non utilisation de produits toxiques, le label Imprim’Vert etc.<\/p>

Si nous croyons fermement \u00eatre dans une bonne dynamique environnementale, aujourd\u2019hui notre job est de la faire partager \u00e0 nos clients ! Nous devons parfois faire preuve de p\u00e9dagogie pour justifier du co\u00fbt de la fabrication fran\u00e7aise, du choix de mati\u00e8res et de m\u00e9thodes responsables. Nos choix permettent ainsi de proposer des produits dont, ni le prix ni la qualit\u00e9, ne peuvent \u00eatre compar\u00e9s \u00e0 un produit premier prix fabriqu\u00e9 \u00e0 l\u2019autre bout du monde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pourquoi faut-il quand m\u00eame rester positif ? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Parce que m\u00eame si le fl\u00e9au du greenwashing ne sert pas la cause de la transition \u00e9cologique, n\u2019oublions pas que s’il existe, c’est justement parce que \u201cles choses bougent\u201d.
L\u2019\u00e9volution des mentalit\u00e9s, de nouvelles habitudes de consommation, sont autant d\u2019\u00e9l\u00e9ments longs \u00e0 mettre en place.
\u00catre sur le chemin est d\u00e9j\u00e0 une avanc\u00e9e.
On y croit !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ces 10 derni\u00e8res ann\u00e9es, le respect de l\u2019environnement est petit \u00e0 petit devenu l\u2019un des crit\u00e8res de d\u00e9cision d\u2019achat des clients . Les marques ont su saisir l\u2019opportunit\u00e9 de cette nouvelle tendance de consommation, pr\u00e9dominante chez les jeunes. Les services marketing ont \u00e9t\u00e9 pri\u00e9s d\u2019adapter leur strat\u00e9gie et leur communication \u00e0 cette nouvelle vague verte. …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":7112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-7063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com"],"yoast_head":"\nLe ph\u00e9nom\u00e8ne du greenwashing dans la communication des entreprises<\/title>\n<meta name=\"description\" content=\"Le greenwashing ou \u00e9coblanchiment vise \u00e0 am\u00e9liorer l'image \u00e9cologique et respectueuse de l'environnement sans qu'elle soit vraiment fond\u00e9e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macapflag.com\/blog\/greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le ph\u00e9nom\u00e8ne du greenwashing dans la communication des entreprises\" \/>\n<meta property=\"og:description\" content=\"Le greenwashing ou \u00e9coblanchiment vise \u00e0 am\u00e9liorer l'image \u00e9cologique et respectueuse de l'environnement sans qu'elle soit vraiment fond\u00e9e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.macapflag.com\/blog\/greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Macap\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/macap.pavoisement\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T07:18:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-19T12:23:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Blog Macap\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blog Macap\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/\"},\"author\":{\"name\":\"Blog Macap\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/#\/schema\/person\/3fea701f2603875e651e6b662578fc3c\"},\"headline\":\"Le ph\u00e9nom\u00e8ne du greenwashing\",\"datePublished\":\"2021-04-19T07:18:49+00:00\",\"dateModified\":\"2021-04-19T12:23:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/\"},\"wordCount\":941,\"publisher\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg\",\"articleSection\":[\"Le monde de la Com'\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/\",\"url\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/\",\"name\":\"Le ph\u00e9nom\u00e8ne du greenwashing dans la communication des entreprises\",\"isPartOf\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg\",\"datePublished\":\"2021-04-19T07:18:49+00:00\",\"dateModified\":\"2021-04-19T12:23:48+00:00\",\"description\":\"Le greenwashing ou \u00e9coblanchiment vise \u00e0 am\u00e9liorer l'image \u00e9cologique et respectueuse de l'environnement sans qu'elle soit vraiment fond\u00e9e\",\"breadcrumb\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.macapflag.com\/blog\/greenwashing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage\",\"url\":\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg\",\"contentUrl\":\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg\",\"width\":870,\"height\":600,\"caption\":\"Le greenwashing ou verdissage ecologique\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/greenwashing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.macapflag.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le ph\u00e9nom\u00e8ne du greenwashing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/#website\",\"url\":\"https:\/\/www.macapflag.com\/blog\/\",\"name\":\"Blog - Macap\",\"description\":\"Tous nos articles\",\"publisher\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.macapflag.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/#organization\",\"name\":\"macapflag\",\"url\":\"https:\/\/www.macapflag.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2020\/12\/cropped-M-512-1.png\",\"contentUrl\":\"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2020\/12\/cropped-M-512-1.png\",\"width\":512,\"height\":512,\"caption\":\"macapflag\"},\"image\":{\"@id\":\"https:\/\/www.macapflag.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/macap.pavoisement\/\",\"https:\/\/www.instagram.com\/macapflag\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/macap\/?originalSubdomain=fr\",\"https:\/\/www.youtube.com\/channel\/UCXNzTIdZh9poEBjSXEqDtNw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/#\/schema\/person\/3fea701f2603875e651e6b662578fc3c\",\"name\":\"Blog Macap\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.macapflag.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c12551f2dc51f0db049633b03e7856985477a70da834cc8967dea4ce54bdd6a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c12551f2dc51f0db049633b03e7856985477a70da834cc8967dea4ce54bdd6a2?s=96&d=mm&r=g\",\"caption\":\"Blog Macap\"},\"url\":\"https:\/\/www.macapflag.com\/blog\/author\/macap\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le ph\u00e9nom\u00e8ne du greenwashing dans la communication des entreprises","description":"Le greenwashing ou \u00e9coblanchiment vise \u00e0 am\u00e9liorer l'image \u00e9cologique et respectueuse de l'environnement sans qu'elle soit vraiment fond\u00e9e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.macapflag.com\/blog\/greenwashing\/","og_locale":"fr_FR","og_type":"article","og_title":"Le ph\u00e9nom\u00e8ne du greenwashing dans la communication des entreprises","og_description":"Le greenwashing ou \u00e9coblanchiment vise \u00e0 am\u00e9liorer l'image \u00e9cologique et respectueuse de l'environnement sans qu'elle soit vraiment fond\u00e9e","og_url":"https:\/\/www.macapflag.com\/blog\/greenwashing\/","og_site_name":"Blog - Macap","article_publisher":"https:\/\/www.facebook.com\/macap.pavoisement\/","article_published_time":"2021-04-19T07:18:49+00:00","article_modified_time":"2021-04-19T12:23:48+00:00","og_image":[{"width":870,"height":600,"url":"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg","type":"image\/jpeg"}],"author":"Blog Macap","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Blog Macap","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/#article","isPartOf":{"@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/"},"author":{"name":"Blog Macap","@id":"https:\/\/www.macapflag.com\/blog\/#\/schema\/person\/3fea701f2603875e651e6b662578fc3c"},"headline":"Le ph\u00e9nom\u00e8ne du greenwashing","datePublished":"2021-04-19T07:18:49+00:00","dateModified":"2021-04-19T12:23:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/"},"wordCount":941,"publisher":{"@id":"https:\/\/www.macapflag.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg","articleSection":["Le monde de la Com'"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/","url":"https:\/\/www.macapflag.com\/blog\/greenwashing\/","name":"Le ph\u00e9nom\u00e8ne du greenwashing dans la communication des entreprises","isPartOf":{"@id":"https:\/\/www.macapflag.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage"},"image":{"@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg","datePublished":"2021-04-19T07:18:49+00:00","dateModified":"2021-04-19T12:23:48+00:00","description":"Le greenwashing ou \u00e9coblanchiment vise \u00e0 am\u00e9liorer l'image \u00e9cologique et respectueuse de l'environnement sans qu'elle soit vraiment fond\u00e9e","breadcrumb":{"@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.macapflag.com\/blog\/greenwashing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/#primaryimage","url":"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg","contentUrl":"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2021\/04\/le-phenomene-greenwashing.jpg","width":870,"height":600,"caption":"Le greenwashing ou verdissage ecologique"},{"@type":"BreadcrumbList","@id":"https:\/\/www.macapflag.com\/blog\/greenwashing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.macapflag.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Le ph\u00e9nom\u00e8ne du greenwashing"}]},{"@type":"WebSite","@id":"https:\/\/www.macapflag.com\/blog\/#website","url":"https:\/\/www.macapflag.com\/blog\/","name":"Blog - Macap","description":"Tous nos articles","publisher":{"@id":"https:\/\/www.macapflag.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.macapflag.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.macapflag.com\/blog\/#organization","name":"macapflag","url":"https:\/\/www.macapflag.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.macapflag.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2020\/12\/cropped-M-512-1.png","contentUrl":"https:\/\/www.macapflag.com\/blog\/wp-content\/uploads\/2020\/12\/cropped-M-512-1.png","width":512,"height":512,"caption":"macapflag"},"image":{"@id":"https:\/\/www.macapflag.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/macap.pavoisement\/","https:\/\/www.instagram.com\/macapflag\/?hl=fr","https:\/\/www.linkedin.com\/company\/macap\/?originalSubdomain=fr","https:\/\/www.youtube.com\/channel\/UCXNzTIdZh9poEBjSXEqDtNw"]},{"@type":"Person","@id":"https:\/\/www.macapflag.com\/blog\/#\/schema\/person\/3fea701f2603875e651e6b662578fc3c","name":"Blog Macap","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.macapflag.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c12551f2dc51f0db049633b03e7856985477a70da834cc8967dea4ce54bdd6a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c12551f2dc51f0db049633b03e7856985477a70da834cc8967dea4ce54bdd6a2?s=96&d=mm&r=g","caption":"Blog Macap"},"url":"https:\/\/www.macapflag.com\/blog\/author\/macap\/"}]}},"_links":{"self":[{"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/posts\/7063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/comments?post=7063"}],"version-history":[{"count":44,"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/posts\/7063\/revisions"}],"predecessor-version":[{"id":7114,"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/posts\/7063\/revisions\/7114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/media\/7112"}],"wp:attachment":[{"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/media?parent=7063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/categories?post=7063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.macapflag.com\/blog\/wp-json\/wp\/v2\/tags?post=7063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}