{"id":806,"date":"2018-07-26T11:21:11","date_gmt":"2018-07-26T09:21:11","guid":{"rendered":"https:\/\/www.macapflag.com\/blog\/?p=806"},"modified":"2019-11-25T13:18:24","modified_gmt":"2019-11-25T12:18:24","slug":"pourquoi-lentreprise-doit-elle-communiquer","status":"publish","type":"post","link":"https:\/\/www.macapflag.com\/blog\/pourquoi-lentreprise-doit-elle-communiquer\/","title":{"rendered":"Pourquoi l’entreprise doit-elle communiquer ?"},"content":{"rendered":"
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Macap<\/span><\/strong> – 26 Juillet 2018
\n<\/span><\/strong><\/span><\/span>Temps de lecture : 3 min<\/span><\/span><\/span><\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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On entend \u00e7a partout, il faut co-mmu-ni-quer ! Pourquoi, comment et aupr\u00e8s de qui ?<\/span>
\nDans le monde de l\u2019entreprise o\u00f9 tout va de plus en plus vite, o\u00f9 le client est de plus en plus exigeant, o\u00f9 les d\u00e9lais sont de plus en plus courts pour des demandes de plus en plus personnalis\u00e9es, prenons-nous toujours le temps d\u2019\u00e9tablir un plan de communication efficace et en coh\u00e9rence avec nos besoins ?<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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R\u00e9volu le temps o\u00f9 votre client l\u2019\u00e9tait pour toute la vie et vous accordait toute sa confiance quelle que soit la situation \u2026<\/span><\/div>\n
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R\u00e9volu le temps o\u00f9 le fruit de votre travail suffisait \u00e0 assurer l\u2019image de marque de votre entreprise et votre publicit\u00e9 pour gagner de nouveaux clients \u2026<\/span><\/div>\n
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Enfin r\u00e9volu le temps o\u00f9 vous embauchiez une personne pour toute la dur\u00e9e de sa vie professionnelle \u2026<\/span><\/p>\n

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Aujourd\u2019hui, une entreprise qui ne communique pas est une entreprise qui se met en danger de mort.<\/span><\/p>\n

Si les grosses structures se donnent les moyens de mettre en place de v\u00e9ritables strat\u00e9gies de communication avec un service et des personnes d\u00e9di\u00e9s \u00e0 cette activit\u00e9, qu\u2019en est\u2010il des PME voire des TPE ?<\/span><\/div>\n
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A l\u2019heure o\u00f9 il faut toujours aller plus vite, r\u00e9pondre plus rapidement aux demandes des clients, la priorit\u00e9 est souvent d\u00e9di\u00e9e \u00e0 la production et la gestion de l\u2019urgence. La communication interne comme externe, est alors faite de \u00ab one shots \u00bb et d\u2019opportunit\u00e9s trait\u00e9es par l\u2019assistante de direction ou une personne de l\u2019entreprise d\u00e9di\u00e9e \u00e0 ce domaine quand son agenda le lui permet.<\/span><\/p>\n

Pourtant la strat\u00e9gie de communication de l\u2019entreprise est un enjeu primordial qui n\u00e9cessite un temps de r\u00e9flexion.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Que veut\u2010on dire ? A qui ? Pourquoi ? Comment ? Notre communication est\u2010elle coh\u00e9rente avec l\u2019ADN de notre soci\u00e9t\u00e9 et nos objectifs de d\u00e9veloppement ? Quel budget souhaitons-nous allouer \u00e0 la communication ? … Autant de questions qui permettront ensuite d\u2019\u00e9laborer des plans de communication efficaces et en totale harmonie avec la strat\u00e9gie globale de l\u2019entreprise.<\/span><\/div>\n
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Une erreur \u00e0 ne pas commettre ! Mettre tous ses \u0153ufs dans le panier de la communication externe en n\u00e9gligeant la communication interne. L\u2019une ne va pas sans l\u2019autre.<\/span><\/div>\n
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Une bonne communication interne permet d\u2019accompagner le projet \u00e9conomique et social de l\u2019entreprise et de le faire grandir, enrichi des apports de chacun.<\/span><\/div>\n
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La circulation de l\u2019information descendante (du chef d\u2019entreprise vers les salari\u00e9s), ascendante (des salari\u00e9s vers la direction) et transversale (entre les diff\u00e9rents acteurs et services de l\u2019entreprise) accentue le sentiment d\u2019appartenance, f\u00e9d\u00e8re les \u00e9quipes et renforce ainsi l\u2019identit\u00e9 de l\u2019entreprise vis\u2010\u00e0\u2010vis de son environnement et donc \u2026 La communication externe<\/span><\/a><\/strong> !<\/span><\/div>\n
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Si ces propos semblent \u00e9vidents sur le papier, ils le sont malheureusement moins dans la r\u00e9alit\u00e9. La fluidit\u00e9 de la circulation des informations n\u00e9cessite une vraie r\u00e9flexion de fond et la mise en place d\u2019outils adapt\u00e9s \u00e0 chaque entreprise.<\/span><\/div>\n<\/div>\n

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Macap – 26 Juillet 2018 Temps de lecture : 3 min On entend \u00e7a partout, il faut co-mmu-ni-quer ! Pourquoi, comment et aupr\u00e8s de qui ? Dans le monde de l\u2019entreprise o\u00f9 tout va de plus en plus vite, o\u00f9 le client est de plus en plus exigeant, o\u00f9 les d\u00e9lais sont de plus en …<\/p>\n<\/div>","protected":false},"author":2,"featured_media":869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"template-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[113,114,116,115],"class_list":["post-806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-com","tag-communication","tag-communication-entreprise","tag-communication-externe","tag-communication-interne"],"yoast_head":"\nPourquoi l'entreprise doit-elle communiquer ? - Blog by Macap<\/title>\n<meta name=\"description\" content=\"R\u00e9volu le temps o\u00f9 le fruit de votre travail suffisait \u00e0 assurer l\u2019image de marque de votre entreprise et votre communication pour gagner des clients \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.macapflag.com\/blog\/pourquoi-lentreprise-doit-elle-communiquer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi l'entreprise doit-elle communiquer ? - 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